A transformaĆ§Ć£o digital Ć© um tĆ³pico importante, mas do que se trata exatamente e o que significa para as empresas? Neste curso, desenvolvido na Darden School of Business na Universidade da VirgĆnia e liderado pelos especialistas em gestĆ£o global da Darden e do Boston Consulting Group (BCG), falamos sobre transformaĆ§Ć£o digital de duas maneiras. Primeiro, discutimos o ritmo da mudanƧa e o imperativo que ela cria para os negĆ³cios. Em seguida, fornecemos o contexto para essa transformaĆ§Ć£o e o que Ć© preciso para vencer na era digital. Depois, analisamos a estrutura proprietĆ”ria do BCG, que ajuda vocĆŖ a identificar as principais Ć”reas a serem digitalizadas, incluindo estratĆ©gia, processos centrais e tecnologia.
TransformaĆ§Ć£o digital
Gain insight into a topic and learn the fundamentals.
4.6
(25 reviews)
Beginner level
Recommended experience
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
A economia subjacente de inovaĆ§Ć£o, tecnologia e disrupƧƵes do mercado
Os prĆ³s e os contras das tecnologias digitais atuais impulsionando o avanƧo
Como utilizar a estrutura de transformaĆ§Ć£o digital do BCG como um guia para digitalizar a sua organizaĆ§Ć£o
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Assessments
14 assignments
Taught in Portuguese (Brazil)
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There are 4 modules in this course
A taxa exponencial na qual a tecnologia estĆ” evoluindo cria um imperativo para as organizaƧƵes desconstruĆrem sua cadeia de valor para obter uma vantagem competitiva. Nesta semana, discutiremos trĆŖs leis fundamentais sobre como as informaƧƵes digitais podem ser processadas, comunicadas e armazenadas. Em seguida, veremos como a taxa exponencial de mudanƧa tecnolĆ³gica estĆ” impulsionando mudanƧas no setor. VocĆŖ tambĆ©m assistirĆ” Ć lideranƧa executiva da Pitney Bowes falando sobre a adaptaĆ§Ć£o e transformaĆ§Ć£o contĆnuas de seu negĆ³cio.
What's included
10 videos3 readings2 assignments3 discussion prompts
A disrupĆ§Ć£o nĆ£o Ć© nova, e podemos aprender com o passado como prosperar devido Ć s constantes disrupƧƵes que sĆ£o a marca da era digital. Nesta semana, exploraremos as bases da transformaĆ§Ć£o digital e a natureza do ciclo de vida competitivo. Analisaremos a economia subjacente da inovaĆ§Ć£o e da mudanƧa tecnolĆ³gica. Por fim, exploraremos a incumbĆŖncia e a economia da inovaĆ§Ć£o atravĆ©s da perspectiva da transformaĆ§Ć£o digital.
What's included
10 videos3 assignments
A mudanƧa como uma constante nunca foi mais verdadeira do que com as transformaƧƵes digitais. Nesta semana, vamos analisar os principais impulsionadores da transformaĆ§Ć£o digital, as oportunidades que eles jĆ” estabeleceram e os desafios que trazem. Depois, exploraremos as tendĆŖncias e tecnologias emergentes, o que Ć© possĆvel/provĆ”vel no futuro e o que estamos vendo na prĆ”tica atualmente.
What's included
20 videos5 assignments
Durante a semana 4, lidaremos com o "como" da transformaĆ§Ć£o digital. Abordamos esse desafio usando a estrutura proprietĆ”ria do BCG, que fornece um modelo estratĆ©gico prĆ”tico para passar de um modelo antigo para um negĆ³cio digitalizado. Explicaremos a dualidade fundamental da estrutura e os diferentes facilitadores da transformaĆ§Ć£o digital.
What's included
20 videos4 assignments
Instructors
Instructor ratings
4.4 (7 ratings)
Recommended if you're interested in Leadership and Management
FundaĆ§Ć£o Instituto de AdministraĆ§Ć£o
FundaĆ§Ć£o Instituto de AdministraĆ§Ć£o
Universidad de Palermo
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4.6
25 reviews
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Showing 3 of 25
DA
5
Reviewed on Aug 9, 2024
Toda o conhecimento fornecido foi muito agregador.
LG
5
Reviewed on Feb 20, 2024
IncrĆvel , treinamento super dinĆ¢mico e interativo.
MP
5
Reviewed on Aug 30, 2023
Really nice course with a structured view of Digital Transformation
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