Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
5,017 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

Filter by:

276 - 300 of 1,102 Reviews for Attract and Engage Customers with Digital Marketing

By neha s

•

Oct 10, 2023

I am at the second stage right now, i have learn so much from this course, this will help me advance my career.

By Emily S

•

Mar 11, 2023

Coach AK was fantastic! This course had a lot of useful information about SEM and SEO that was very eyeopening!

By Natalie T

•

Oct 14, 2022

Perhaps its down to experience but this instructor's delivery is a lot more engaging than the previous course.

By Mohammad M

•

Oct 7, 2022

This course gives you a great introduction to SEO and SEM which you need to have a successful online business.

By Brandi H

•

Feb 14, 2024

Extremely informative and makes you realized the functions that goes on when you make your own query on a SERP

By P K

•

Aug 10, 2023

It's a great course to learn. Don't think too much and dive into it, you will never regret taking this course.

By Ashley L

•

Sep 15, 2022

This course was so in depth and descriptive I honestly learned so much. This instructor was by far so helpful

By Justine P

•

Sep 27, 2022

Loved this course and the trainer! It was a lot to take in but I REALLY did learn so much from this course!

By Rishabh R

•

Jul 6, 2022

Great to learn about digital marketing as a beginner and the profesor is excelllent at teaching the subject.

By Maha A B

•

Jan 22, 2024

Knowledgeable course I learned all that I needed to know about SEM, SERP, and Google ads. Thank you so much

By Trevor N

•

May 17, 2023

Quality! Some real hidden gems in there, if used right. For a beginner course, it exceeded my expectations.

By Muhammad A

•

Nov 10, 2022

EXCELLENT CONTENT AND COURSE BUT I BELEIVE YOU SHOULD INCLUDE MORE HAND ON PRACTICE AND REAL TIME PROJECTS.

By Parker G

•

Oct 4, 2022

Easy to follow and informative. I wouldn't be opposed to more assignments to get my feet wet with, though.

By Divya K

•

Nov 20, 2023

The course was very interesting and i had a very good learning experience about Digital Marketing in Depth

By Themba M

•

Sep 5, 2022

I have learned so much. Thank you very much so much Coursera and Google. I look forward to the next course

By Vatsal D

•

Mar 18, 2024

Very informative and learned some important concepts of Digital Marketing, love the way Coach AK teaches.

By dasharath t

•

Jun 19, 2023

This is a best course to understand SEO, SEM and SERPs with Digital marketing .

I wish every one goodluck.

By Mike D

•

May 20, 2023

This course is very well structured and challenging so far. I'm learning a lot and growing in confidence.

By Eli S

•

Dec 15, 2022

I love the positivity and encouragement from Coach. It's very informative without being too overwhelming.

By Jesus A

•

Nov 10, 2022

Hands down to AK, was a great instructor and made it easy for me to understand everything on this course.

By Tun K K

•

Dec 29, 2023

Great Start-Up For Learning SEO, SEM , You can get general digital marketing knowledge from this course.

By Sonya C

•

Jun 15, 2023

I really liked this course and it was the first time the relevance of digital marketing hit home for me.

By Roby V

•

Nov 27, 2022

The course covers the essentials and provides valuable tips and insights about working with SEO and SEM.

By FÁBIO S

•

Jul 17, 2023

Muito bom o curso e obrigado pela oportunidade de poder estudar algo que será minha profissão em breve.

By Dorcas I

•

Jun 7, 2023

Love Love Love, how this course is structured. Already taking into practice what i have learned so far.