- PM Interviewing
- Real-World Examples
- Product Management
- Real-World Assignments
- Technology Leadership
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Monetization Strategy
- A/B/n testing
- Customer Retention
Programa de cursos integrados Real-World Product Management
Learn Product Management: Sponsored by AWS . Learn product management (PM) from top product managers! Discover if a career in product management is for you as you develop the skills to succeed as a PM at tech companies like Amazon, Google, Meta, Microsoft, or a startup! This program is ACE® approved—when you complete, you can earn up to 6 college credits.
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Programa de cursos integrados Real-World Product ManagementAdvancing Women in TechO que você vai aprender
How elite PMs work backward from their customers using personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and competitive analyses.
How elite PMs show their success using velocity, KPIs, OKRs, North Stars, A/B/n tests, NPS, CSAT, CES, cohort analyses, LTV, pricing, and financials.
Lead and work with customers, engineers, designers, data scientists, AI, and ML! Practice technical skills asked by Amazon, Google, and Microsoft.
Ace PM interviews! Train using real PM interview questions. Using our app, practice on hundreds asked by Amazon, Google, Facebook, and Microsoft.
Habilidades que você terá
Sobre este Programa de cursos integrados
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Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.
Lead instructor Nancy Wang, General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies. These skills will serve you throughout your career.
Learn the most desired product management skills from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. View the full list of our industry leading teaching talent in our course descriptions below!
Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of product management interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback and practice your interview skills with hundreds of real PM interview questions asked by Amazon, Google, Meta, and Microsoft! This program is ACE® approved—when you complete, you can earn up to 6 college credits.
Projeto de Aprendizagem Aplicada
Bring your own product or idea as we:
1. Map your customer personas and journeys
2. Involve non-buyers to influence buyers
3. Apply Bain's elements of value
4. Draft PRDs and PRFAQs
5. Size your product market using TAM, SAM, and SOM
6. Perform competitive analyses
7. Draft your product vision, roadmap, and backlog
8. Draft Google-style OKRs
9. Design an A/B test
10. Calculate NPS, CSAT, and CES
11. Addict your customers across your product journey
12. Price your product
13. Research competitors' LTV
14. Analyze financial statements
15. Lead with designers & engineers
16. Answer real technical PM interview questions
17. Practice real behavioral, product design, strategy, data analysis, and estimation PM interview questions.
(Facebook calls the question types above leadership & drive, product sense, and execution -- you'll practice those too!)
18. Resist your proxies
19. Realign your metrics with your product vision
And more!
Certificados compartilháveis
Tenha o certificado após a conclusão
Cursos 100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Cronograma flexível
Definição e manutenção de prazos flexíveis.
Nível iniciante
AWIT welcomes persons of all backgrounds with an interest in product management or technology industry leadership to complete this Specialization.
Aproximadamente 4 meses para ser concluído
Ritmo sugerido de 4 horas/semana
Inglês
Legendas: Inglês, Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Espanhol
Certificados compartilháveis
Tenha o certificado após a conclusão
Cursos 100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Cronograma flexível
Definição e manutenção de prazos flexíveis.
Nível iniciante
AWIT welcomes persons of all backgrounds with an interest in product management or technology industry leadership to complete this Specialization.
Aproximadamente 4 meses para ser concluído
Ritmo sugerido de 4 horas/semana
Inglês
Legendas: Inglês, Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Espanhol
Como funciona o programa de cursos integrados
Fazer cursos
Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.
Projeto prático
Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.
Obtenha um certificado
Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.
Este Programa de cursos integrados contém 4 cursos
The Business of Product Management I
501 classificações
Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
The Business of Product Management II
143 classificações
Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
The Art & Science of Product Management
89 classificações
Sponsored by AMAZON WEB SERVICES (AWS). Learn how Amazon, Facebook, Google, and Twitch PMs and lead and collaborate with an interdisciplinary team of UX designers, software engineers, AI/ML engineers. Plus, practice real PM interview questions asked by Microsoft, Google, and Amazon!
Acing the Product Management Interview
74 classificações
Prepare to impress in your product management interviews by taking this course. You'll learn tips to showcase your skills and PM knowledge directly from the experts who hire and promote top PMs, and practice for your interview using real PM interview questions asked by companies including Meta, Microsoft, Google, and Amazon!
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Advancing Women in Tech
Advancing Women in Tech (AWIT) is a 501(c)(3) nonprofit working to catapult high-potential talent into tech leadership roles through up-skilling and mentorship. AWIT's global network is made up of technologists and partnering companies who are committed to changing the face of tech leadership. Founded in 2017, AWIT has accelerated the careers of more than 21,000 individuals through mentorship and by teaching the real-world skills required of product and engineering leaders at companies like Amazon, Google, and Microsoft.
Perguntas Frequentes – FAQ
Qual é a política de reembolso?
Posso me inscrever em um único curso?
Existe algum auxílio financeiro disponível?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Vou ganhar créditos universitários por concluir a Especialização?
Can I get college credit for taking the AWIT Real World Product Management Specialization?
How do you share your proof of completion with the educational institutions for transferring credit?
Where can I find more information on ACE credit recommendations?
Mais dúvidas? Visite o Central de Ajuda ao estudante.
