Programa de cursos integrados comércio internacionalcomércio internacional

This course on the context of international business provides an overview of the environments in which international business has existed in the past and how it operates in the present. First, the theory and history of international trade and the place of business in global trade are summarized. Next, the parallel topic of globalization and its impact on international business is reviewed. Then, the varied political, economic, and ethical environments in which international business must operate are discussed. Finally, current international trade agreements and national trade laws and regulations are presented. Without understanding the context of international business, international managers and leaders will indeed find success difficult.

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.

This course provides learners with a solid foundation in international supply, logistics, and foreign currency exchange. Foreign exchange is included in this course since it plays such an important role in planning and executing international operations. The first half of the course reviews critical roles that supply chain management, sourcing, logistics, and transportation play in contemporary global business. In the second half, the focus shifts to foreign currency exchange risks and methods for mitigating those risks, both financial and non-financial.