How to Innovate with the Strategy Canvas for Competitiveness

oferecido por
Coursera Project Network
Neste projeto guiado, você irá:

Apply the model to analyze the key attributes your market competes on

Determine the strengths and weaknesses of the value proposition of your competitors

Use the ERRC Framework to set blue ocean strategy for your organization

Clock2 Hours
IntermediateIntermediário
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

In this less than 2 hours, this project-based course will help you learn how to create a competitive advantage with the Strategy Canvas by taking into consideration the key attributes your industry competes on. You will learn how the canvas is both a diagnostic and an action framework for building a compelling strategy. Using a spreadsheet, you will learn how to design and analyze the value curve. We will work you through the model using a case study about a startup social venture to conduct the analysis. The framework will help you to think strategically as you develop deeper insights on the key attributes your industry competes on, and also innovate new attributes in attempt to render competition irrelevant. The project is for entrepreneurs and innovators who want to have a holistic understanding of their market entry strategy. Also, for strategist who want to help organizations to better understand their market, and the key attributes the market competes on. By the end of the project, you will learn how to design, analyze, and innovate with the value curve to create a blue ocean strategy

Habilidades que você desenvolverá

  • strategy
  • Management
  • Innovation
  • Leadership
  • Entrtrepreneurship

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Introduction to the Value Curve Framework

  2. Sketch the Value Curve

  3. Analyze the competitive business environment

  4. Compare your venture vis-à-vis your competitor

  5. Innovate with the Value Curve

  6. Value Curve conclusion

  7. Synthesize with the Value Curve

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

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