Engagement Mapping to Enhance the User Experience in Miro

oferecido por
Coursera Project Network
Neste projeto guiado, você irá:

Describe the components of User Experience maps and identify where brand engagement activities play a role.

Visualize the User Experience and explore maps in Miro.

Apply knowledge of the User, their experience, and engagement with a brand in Miro.

Clock2 hours
BeginnerBásico
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

By the end of this project, you will be able to map engagement to visualize and understand the factors that influence the user’s experience. To do this you will gain hands-on experience mapping the brand engagement activities that support and influence the user’s perception of their experience, so that opportunities for meaningful engagement can be maximized in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Habilidades que você desenvolverá

  • User Experience Design (UXD)
  • Customer Experience
  • product design
  • Engagement Strategy
  • User Experience (UX) Research

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Review the fundamentals of User Experience and User Interface design.

  2. Identify components of User Experience maps and consider the benefits of mapping brand engagement activities.

  3. Describe the difference between the Customer Experiences and Brand Engagement activities.

  4. Explore the templates and tools available and begin documenting Brand Engagement activities in Miro.

  5. Create an Engagement Map in Miro to communicate the user’s experience and engagement with a brand in Miro.

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

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