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Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

4.6
estrelas
8,931 classificações
1,955 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AV

Sep 11, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

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1776 — 1800 de 1,897 Avaliações para o Análises do cliente

por Borisov P

Aug 30, 2016

I think we could jump in theory a bit faster, week 1 and 2 are basically introductory.

por Pedro H d M H

May 05, 2016

The first week is the only one that is really worthy. The others are too superficial.

por Gagan M

Dec 03, 2015

Exercises were fine, but some more detailed reference material would have been great.

por Ahmed M

Nov 24, 2019

i believe with more recent and new case studies on the tech-companies would be great

por Osman C

Oct 31, 2017

Me gustaría ver más ejercicios numéricos, para poder aplicarlos en nuestros trabaj

por Ebad A

Sep 24, 2019

Overall a good course but I felt that parts of it were too theoretical and long.

por Abhinav A

Nov 09, 2017

Focuses more on what is there in Customer analytics than how is analytics done.

por Ch F

Mar 22, 2020

Good overview course but some information is too topline & already outdated.

por Yuduan L

Oct 28, 2015

The course structure is good. If there is more real cases, it would be good.

por Raoul G

Oct 13, 2015

Very much bird eye view. Not a lot of detail. A lot of obvious statements.

por Nicki R

May 03, 2019

Some parts were heavy in math, but without explanation. Otherwise, great!

por PRABHAT K

Sep 25, 2016

Including a few calculations will help in understanding the core concepts

por Daniel C

Oct 29, 2015

Some errors on video of prescriptive analytics. Not so practical course.

por Anoop V

May 22, 2016

Expected to do some hands-on exercises on data sets to derive insights.

por Anubhav K S

Apr 18, 2020

The course could have given more insights on the current age examples.

por fallon c

Oct 08, 2019

It seemed very high level. No details, no formulas, no technical info.

por Danyal R

Aug 19, 2017

Some lecture weren't up to the mark or it was difficult to understand.

por VINODH K

Oct 12, 2016

practical example are need to visualize the current market situations

por Maria G

Aug 10, 2016

El contenido del curso es interesante pero la participación es mínima

por Krishna C

Jan 04, 2016

Course is good.But it would have been great with some data exercises.

por Ravi K

May 16, 2017

It was full of theory. I am looking at propensity models application

por Claudio S

Apr 16, 2020

Good understanding of basic concept but to less real valuable skill

por abdul b

Mar 08, 2016

Can be improved, predictive analytic s section was missing details

por Richard T

Jan 08, 2016

Good introduction to analytics. Short. Not particularly demanding.

por Shankar S

May 24, 2020

Very basic. But pretty decent for an introduction into the topic.