Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Aug 05, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por SAURAV G•
Jun 14, 2019
The course was far better than I expected. It has covered all the various portions that one need to know while they are trying to analyse customers. Thank You for the course.
por Yingdong L•
Nov 22, 2018
Great lesson to learn about customer analytics. But I was expecting this course to be more practical. Maybe the professor can teach us how to analyze those data case by case.
por Dharun P R•
Sep 15, 2019
Most of the calculations mentioned in the slide could have been elaborated.
Better & slightly complex examples with multiple variable could have been included in the lesson.
por Cindy L•
Nov 13, 2018
Is a useful recap of the things I learnt in the past, course could be more relevant with recent examples. Will be useful for someone without any prior marketing background
por Hassan A•
Aug 15, 2017
The practice questions and the level of difficulty for the final quizzes should be a tad more than it currently is to make the course more engaging as well as challenging.
por Domenico M•
Jan 04, 2017
a broad but very usefull introduction in number crunching: you will discover methods and techniques that you can learn to improve the quantitative approach in your company
por Andrea G S•
Apr 21, 2020
I think the information on this course is presented really well, and it is a good way to learn about the terms and different information sources, but it is a bit outdated
por Ayusman S•
Sep 22, 2019
Very useful course to understand the customer analytics. The course curriculum is beautifully designed.
Expecting more of application based examples in the video lectures.
por Muhammad F R•
Nov 22, 2016
Very good explanation of the basic concepts and marketing practices in data analytics.
Would have been much nicer to work on some practical models on excel with big data.
por Daniel P d S B•
Oct 06, 2016
I loved the whole course generally and best was "Applications". I would love to see some more math and models applied to the real world, in small and large businesses.
por mohit D•
May 01, 2020
Very good course for beginners in this field. I would have appreciated more if there was more maths involved in this course as many topics are not explained in depth.
Jun 21, 2020
A practical course filled with business acumen. Learn the nuances of Customer Analytics from Wharton School. A few case studies can make the learning more effective.
por Allan M•
Feb 17, 2020
The course was ideal to give the student insight on what they can focus to improve productivity and efficiency of an organization. I am grateful for the opportunity.
por Jose D•
May 31, 2018
This course has been very useful to me. I have a much complete idea of what customer analytics means. Also I feel more confident abour business analytics as a whole.
por Ricardo P D•
Sep 18, 2015
The course is a great introduction to customer analytics, but no more than a introduction. I would have liked to see some better and deeper examples and aplications.
por Jagannath P•
Apr 11, 2020
It was quite interesting to know the modern customer retention and predictive strategies used by big firms.Thanks to all the professors for their valuable efforts.
Jun 16, 2019
Course is not at high level nor low level , it helps the students to approach level by level with difficulty . Most of the real time examples are worth ! Thanks !
por Ferdinand C•
Aug 06, 2018
Topics were pretty interesting an very well explained in simple and concise manner. More detailed step-by-step explanation and illustration may be helpful though.
por Jingxia P•
Dec 30, 2015
If the professor could give more maths insights and mathematical deductions on his paper, I will definitely give 5 stars!! Really a nice introduction on customers!
por Anuya P•
Jan 29, 2020
Would have loved to understand the calculations behind the probability models in the predictive analytics section, giiven that this is a beginners level course.
por Vignesh A K•
Dec 23, 2017
The lectures are great, I have been imparted a lot of knowledge, and like Mr. Eric said, it's not just because it's good to know, but it will have applications!
por Tanmoy C•
Apr 23, 2020
Amazing coursework for an all-round knowledge about marketing analytics and how is it used by the industry. I hope to do an advanced course soon on this topic.
por michel d•
Jan 15, 2020
I followed the course to learn more about RFM models. There's a nice introduction to it, but it's not covering this topic in depth. Still looking for more now.
por Yoon P•
Apr 29, 2016
Really like it, it is helpful too, except that some slides can be a bit too wordy + boring. Try to use different types of media in terms of teaching please :)
por Christopher B•
Jan 25, 2018
It was a great experience, well paced and the subject matter was clearly explained. It could use more, deeper content - it feels like scratching the surface.