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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,516 classificações
2,300 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1301 — 1325 de 2,250 Avaliações para o Análises do cliente

por Sonia W

19 de Dez de 2018

Great course.

por Vasilyev L A

10 de Set de 2018


por Fang S

18 de Mar de 2018

Learned a lot

por Nabil B

22 de Nov de 2017

yes thank you

por Rafael R

15 de Jan de 2017

really great!

por Sachitanand

28 de Mar de 2016

Great course.

por Marko G

20 de Mar de 2016

Great course.

por Viktor L

26 de Fev de 2016

Great course!

por Darnell S

9 de Fev de 2016

Great course.

por Salma K

10 de Set de 2021

great course

por John W

17 de Ago de 2021

Great course

por Mukul V

27 de Mar de 2021

Great course

por Kishan R P

18 de Jun de 2020

Great course

por Nehal P

5 de Jun de 2020

just awesome

por Deleted A

19 de Abr de 2020

High Level!!

por Shalom M

12 de Abr de 2020

Great Course


10 de Abr de 2020

great course

por Kenedy J

9 de Jul de 2019

Good content


15 de Fev de 2019

Great course

por Mahesh T

13 de Ago de 2018

Great course

por Barnajit S

14 de Dez de 2017


por sivarama k

3 de Jul de 2017

very use ful

por Habib S H i

3 de Dez de 2016

Great course

por Nikita P

26 de Jan de 2016

cool course!

por Missael J L M

19 de Jan de 2016

Good Course!