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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,266 classificações
2,251 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1226 — 1250 de 2,192 Avaliações para o Análises do cliente

por Hai Y T

21 de Ago de 2016

Very informative

por Javier B A

26 de Mai de 2016

Excellent course

por Amine F

22 de Mai de 2016

excellent course

por Pedro R

9 de Fev de 2016

very good course

por Hashir R

6 de Dez de 2015

Best course ever

por MEET L

14 de Abr de 2021

very insightful

por Eiderman M

7 de Jun de 2020

Excelente curso


18 de Abr de 2020

Good experience

por Sumit S

2 de Fev de 2019

Great insights!

por Juan D G

12 de Jun de 2017

Excelente curso


31 de Ago de 2016

A great course!

por Deleted A

17 de Out de 2015

Awesome content

por Yan Z

4 de Jun de 2021

worth learning

por Alireza G

15 de Mar de 2021

I learn a lot.

por Ke G

6 de Jan de 2021

Great courses~


8 de Jul de 2020

Great learning


17 de Dez de 2019

Great Course .

por Jay S

3 de Set de 2019

really helpful

por Pradeep K M

20 de Jun de 2019

Awesome course

por Ali I

15 de Mar de 2019

Amazing course

por Rahul M

18 de Fev de 2019

AMazing COurse

por Rashmi P

30 de Set de 2018

Nice course!!!

por Varun M

24 de Jul de 2018

its amazing af

por Sumit K

12 de Abr de 2018

interesting ..

por 许之亮

9 de Nov de 2017

very inspiring