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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,593 classificações
2,314 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1201 — 1225 de 2,263 Avaliações para o Análises do cliente

por Amarinder S

27 de Ago de 2021

awsome experience...

por pierce l

23 de Mai de 2021

very nice keep going

por Keerthan Y

20 de Abr de 2020

Very helpful course!

por Bharat W

5 de Nov de 2018

Very Good Experiance


29 de Abr de 2017

very mind expanding!

por Milantha B E

11 de Fev de 2016

Very Helpful..... :)

por Johanna H M

8 de Fev de 2016

Very well structured

por Ngo T L

21 de Mai de 2021

I love this course!

por Ankita M

26 de Abr de 2020

Course is effective


16 de Nov de 2019

Excellent Learning!

por Deleted A

26 de Jul de 2019

muito bom o curso!!

por Yuetong Z

18 de Fev de 2019

highly recommended!

por Sahil L

24 de Nov de 2018

Excellent course!!!

por Carlos M S

21 de Ago de 2018

Adecuado y preciso.

por Ajmal V

27 de Set de 2017

A valuable course .

por Clement O

2 de Ago de 2017

Great fundamentals!

por Andrea C R A

6 de Mar de 2016

Loving this course!

por Gani

6 de Fev de 2016

Interesting course!

por Ashutosh D

2 de Out de 2015

exceptionally good.

por Chengcheng Y

13 de Dez de 2020

AWESOME! Terrific!

por Precious

25 de Ago de 2020

Very easy to learn

por Nguyen B K N

5 de Ago de 2020

informative course

por Sangeen p s

2 de Jun de 2020

customer analytics

por Tarek G

13 de Fev de 2018

Fantastic course..

por Souvik d

12 de Jan de 2018