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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,586 classificações
2,313 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1176 — 1200 de 2,261 Avaliações para o Análises do cliente

por Prashant R

14 de Set de 2019

Nice learning experience

por 阮心宇

11 de Dez de 2018

a very impressive course

por Salah E o

29 de Jan de 2018

I like this course 👍🏻

por Tsz S W

21 de Set de 2017

What a wonderful course!

por Adebola T

9 de Ago de 2017

It was added value to me

por Wan A b W M

19 de Jun de 2016

the best gurus are here.

por Muskan D

23 de Ago de 2021

Very Informative Course

por Zahid E A

12 de Jul de 2020

Very Nice and Intuitive

por Yangrong L

2 de Fev de 2020

This course is perfect!

por Vijay M

8 de Set de 2019

very interactive course

por 马睿

19 de Fev de 2016


por Lorenzo M

29 de Dez de 2020

Very beautiful course!

por Vrushab J

22 de Mai de 2020

Well structured Course

por Raimondo P

25 de Mar de 2020

in depth info provided

por Didier J B D

26 de Ago de 2019

Really a 5-star course

por Shubhankar P

22 de Jan de 2019

Really Amazing Course!

por Isaac D M C

26 de Out de 2018

Extraordinario curso!!

por Fady S

7 de Jul de 2018

Thanks for Course Team

por Vincent C

12 de Jul de 2017

very engaging teachers

por 赖文祺

26 de Mar de 2016

Nothing more than good

por Nagesh B J

17 de Jun de 2020

very quality material

por Tanmay S

16 de Mai de 2020

Thanks for the course

por Samir M

27 de Out de 2019

Very Nice Experience.

por Michaela Y

8 de Ago de 2019

I love the professor,

por Amarinder S

27 de Ago de 2021

awsome experience...