Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Ajay S•
Graph examples should be picked up from the begnning instead of giving a pre-prepared graphic example.
I enjoyed this course.
por Rafael T d M R•
Amazing introduction to customer analytics. I strongly recommend to everyone who wants to deal with quantitative marketing.
por KHURELSUKH D•
The course was a great value and knowledge for the Customer Analytics Introduction. Real-life cases were pretty interesting
por Nikhita P•
it would help if all the topics came with additional information links or papers which might close the loop of information.
por Kajol K•
I really liked this course. the structure of this course is good, specially while give practical examples of the companies.
por Eric G•
Easy to understand and gives great insight. A bit low on applying the knowledge, but that comes in later courses I presume.
por Fatin F Z•
Great insights and flow of information are taught in a manner that is easily understood by executive to C-level personnels.
por Maria E G•
Customer Analytics is a great course really well presented by Wharton teachers. All terms really well explained. Thank you.
por Sai C N•
This course is very useful and I have learnt about Descriptive analytics, Predictive analytics and Prescriptive analytics.
por Mohammad A•
Excellent course about business & customer analytics especially for beginners, instructors were very good and professional
por Tejas R D•
Well crafted and good content. Very helpful in learning the business thinking that needs to be done with all the analysis.
one of the best courses in coursera to learn about customer analytics.It really fulfilled my expectations about learning.
por Graham Y•
Enjoyed it comprehensive and well presented very tough tests at the end but really enjoyable and extremely well presented
por luca m•
i really enjoyed the course. Profesors are very clear, and there are exciting examples and tools to manage marketing data
por Carlos E•
The first and second week's audio wasn't great but the content and overall lessons throughout the course was outstanding.
por Karim V•
Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.
por Varun s•
Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...
por Fai C•
It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!
Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.
por Ibironke D•
I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.
por Olakunle Y•
Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.
por Pan W•
Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.
por Samrat C•
Very much intuitive and to the point, even a novice can understand the concepts. Great job done by Wharton Professors.
por Jyoti P•
This is great introductory course and teaches a lot of great techniques towards customer Analytics with Good examples.
por shivani k•
It's a wonderful course to gain and brace your knowledge about market, sales, data prediction and other market factors