This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Manish T•
Informative course however only theory has been included with no practical application of concepts learned in the course.
por Shreeja M•
The study material is very helpful and very clearly stated. All the professors made it really easy for us to understand.
por Deleted A•
Insightful and informative. Real life examples are ample. Could include more challenging quizzes and evaluation metrics.
por Aakanksha A•
an amazing course, the use of examples have made it so easy to understand and also gave us reason to remember for long.
por Dieggo A V T•
The content of the course is very interesting but I was expecting more exercises with the applications of the concepts.
por Eyas F M•
Some of the CLV questions were not properly taught. Also Data collection is not discussed with regards to new ventures
Lectures were interesting and accessible. Quizzes were a little cryptic, even if you reviewed all videos and readings.
por Jelle V•
Good content presented in a clear manner. Including at least some of the math would make it even better in my opinion!
por Vinay G•
Very good insights from experienced professors. Only flip side is that the course is old- 2015/16. Need to be updated
por Carlos J R F•
Great professors! Fader is actually super good. First time I see such a good professor in Coursera. Congrats Wharton!
por Aiyush B•
Great Course. Really loved the live examples explained specially towards the end. keeps the curiosity up and going :)
por Rafael J B•
I really enjoy this class. Keep using the three key Analytics Categories: Descriptive, Predictive and Prescriptive...
por Harish B•
More of theory than practice. Nevertheless good for professionals with little or no experience in Customer analytics.
por Marc-Antony N•
Excellent course. Informative, fun, engaging and exciting. I found Eric Bradlow (week 5) to be an excellent teacher.
por Yanxin J•
I wish to have more in deep introduction related to customer analytics, not just conceptual and case analysis.Thanks
por Julie H•
Great experience. Content is easy to understand. Wish to have more extended learning materials for future learning.
por Vadim L•
Week 5 was great but still cannot be compared to value of Introduction to Marketing course from the same university.
por Daniel I A R•
It is usefull but must be upload with the new trends that are the most important around the worild nowadays, tnahks
por Bernard P•
Excellent course. On some practice quizzes questions where asked that were then covered in the subsequent lectures.
por Deepak K•
Overall Course was satisfying, although I was accepting an assignment related to data analysis with real grading.
por Evgenii K•
quite some info necessary for quizzes is not available in materials directly. requires extra efforts to research.
por Xuefei Z•
pros: A global introduction of customer analytics applied in marketing.
cons: Some cases are not very up-to-date
por Maria-Sophie G•
I'd appreciate more exercises and a opportunity to ask questions regarding the application to your own business.
por John H Y•
the last course is especially useful and informative. Open my eyes to lots of actual practices of leading firms
por Bharanidharan A•
The whole course is good in terms of the outline. I felt Perspective analysis would have been more non-abstract