This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por PRATIBHA M•
A solution set to all the questions or at least the question not answered correctly in quiz with explanation would help improve understanding,
por Elango E•
Very informative. But I wish it was a bit more detailed and specific on the type of tools. And helped us derives calculations using the tools
por Casey S•
Some of the information on the tests was difficult to extract from the course and there are still a few questions I don't know the answer to.
por Casper B•
Good course and good introduction, lacking some more specific analysis tools if you only take this course instead of the whole specialization
I'd have preferred if it had a touch of practical/calculative aspect to it. Otherwise from theoretical point of view, the course was great!!
por Ashley A W•
A few more real life examples on how to use the formulas would have been helpful. Some questions in the quizzes were not covered. Otherwise,
Great course as it provides a great set of examples of use-cases. My only recommendation would be actual examples of some of the data sets.
por Xavier Y•
Excellent overview of basic customer analytics, reading materials provide food for thought and insights that were previously left unnoticed
por Anukriti S•
The course is fast paced and covers all fundamental topics which will lay a strong base for future learning. Very well put and structured.
por Himanshu T•
Brilliant course but it would be great if they go into much more depth. It is a great course who are just starting in the analytics phase.
por Apassara S•
As a law student, I would recommend you to teach by using slides in every class so the non-business students can follow the course easier.
por Massimiliano M•
If there were more examples and real calculations like in the other courses of the specialization, probably this course will be the best.
por siddardh s•
This course gives a very high level understanding on the customer analytics concepts. Predictive analytics covered here is total waste !
por Palash P•
While the course was good but week 5 made it more special with more real-time examples and explanations creating interest in the field.
por Jorge V•
Good course. I found some videos hard to follow and I'd love to see more real life applications of the tools explained in the course.
por Asad H•
The course is precisely constructed and quite challenging. I liked the quizzes and how they made me understand the topics thoroughly.
por Prakash A•
Great overview of Customer Analytics and the key challenges, opportunities when it comes to applying analytics to purchasing behavior
por Debesh R•
Sessions of Week 1 and Week 5 are excellent. It is just an overview look much more details how to apply those skill in real world.
por Kasi V M•
Basics are good, few of the prediction formulas not shown. What the statastic formulas used and how to use in real life is missing.
por January B•
The information was great. My only issue was with the quizzes. If you got the answer wrong, it doesn't explain why it was wrong.
por Yanjiang C•
Very informative for sure, but I would appreciate it much more if a hands-on practice or elaboration on how to would be provided.
por Bernardo C•
the second test was not based on the lectures, it was a waste to go through them all the answers were in the additional readings.
por Raj D•
This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!
Excellent Course material. Would have preferred to have some hands-on analytics exercices but for which, this was truly perfect.
por Rajeev R•
Good to start with, but it would add more value if we have some assignment for real experience, some case studies to work upon.