This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Andrea G S•
I think the information on this course is presented really well, and it is a good way to learn about the terms and different information sources, but it is a bit outdated
por Ayusman S•
Very useful course to understand the customer analytics. The course curriculum is beautifully designed.
Expecting more of application based examples in the video lectures.
por Muhammad F R•
Very good explanation of the basic concepts and marketing practices in data analytics.
Would have been much nicer to work on some practical models on excel with big data.
por Daniel P d S B•
I loved the whole course generally and best was "Applications". I would love to see some more math and models applied to the real world, in small and large businesses.
por mohit D•
Very good course for beginners in this field. I would have appreciated more if there was more maths involved in this course as many topics are not explained in depth.
A practical course filled with business acumen. Learn the nuances of Customer Analytics from Wharton School. A few case studies can make the learning more effective.
por Allan M•
The course was ideal to give the student insight on what they can focus to improve productivity and efficiency of an organization. I am grateful for the opportunity.
por Jose D•
This course has been very useful to me. I have a much complete idea of what customer analytics means. Also I feel more confident abour business analytics as a whole.
por Ricardo P D•
The course is a great introduction to customer analytics, but no more than a introduction. I would have liked to see some better and deeper examples and aplications.
por Charley B•
Very interesting coarse with good information for anyone not familiar with customer analytics. My only suggestion would be to update some of the data to 2019/2020.
por Jagannath P•
It was quite interesting to know the modern customer retention and predictive strategies used by big firms.Thanks to all the professors for their valuable efforts.
Course is not at high level nor low level , it helps the students to approach level by level with difficulty . Most of the real time examples are worth ! Thanks !
por Ferdinand C•
Topics were pretty interesting an very well explained in simple and concise manner. More detailed step-by-step explanation and illustration may be helpful though.
por Jingxia P•
If the professor could give more maths insights and mathematical deductions on his paper, I will definitely give 5 stars!! Really a nice introduction on customers!
Interesting and insightful course, but too much theory. Some practical sessions with hands-on calculations would have been great to manifest the learning content.
por Anuya P•
Would have loved to understand the calculations behind the probability models in the predictive analytics section, giiven that this is a beginners level course.
por Vignesh A K•
The lectures are great, I have been imparted a lot of knowledge, and like Mr. Eric said, it's not just because it's good to know, but it will have applications!
por Tanmoy C•
Amazing coursework for an all-round knowledge about marketing analytics and how is it used by the industry. I hope to do an advanced course soon on this topic.
por michel d•
I followed the course to learn more about RFM models. There's a nice introduction to it, but it's not covering this topic in depth. Still looking for more now.
por Yoon P•
Really like it, it is helpful too, except that some slides can be a bit too wordy + boring. Try to use different types of media in terms of teaching please :)
por Christopher B•
It was a great experience, well paced and the subject matter was clearly explained. It could use more, deeper content - it feels like scratching the surface.
por Luciana B•
Very intesting introduction to Customer Analytics. My first Coursera course but will definitely want to complete other courses of University of Pennsylvania.
por devidutta s•
All the slides were filled with information. Still my favourites is Eric Bradlow as he connects more by giving more indepth examples which we can relate to.
por Djomartova A•
Спасибо за курс! Очень полезно!
Хочу порекомендовать применить субтитры на русском языке, данный курс будет доступен наиболее большему количеству желающих.
por Aniekan N A•
It was an interesting 5 weeks course, getting to under direction Models that can be used , understanding ways to gather data needed for customer analytics.