This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Michelle C•
Some of the lesson was pretty abstract, and a couple of the facilitators were not very effective in helping me grasp the lesson they taught. Overall I learned a lot and I plan on continuing with the certificate program. Thanks!
por Eraj I•
You should have included several small quizzes across each week rather than one quiz at the end of the week. Ideally, each video should have 1-3 questions inside to correctly gauge information transfer and attention to details.
por Giang T•
Offer a very interesting perspective on collecting and analysing data that support business decisions. I'm particularly impressed with the very organised structure of the lessons and easy-to-understand lesson. Highly recommend!
por Christen E•
There was something new for me to learn in every module. The introduction is a great base for further work and exploration in many directions to support either a broad business knowledge or deeper work in business analytics.
por Diego G•
It's a very good course if you want to know the basics of customer analytics but personally I feel it's too much narrative instead of practical course. I would like to know more about real examples using current techniques.
por Chris Z•
The information contained in this course is a bit dated. Considering this course gives emphasis to technology, it could use an update. The underlying principles were solid and I enjoyed learning within this environment.
por Jonathan P•
More hands-on practice using spreadsheet models and programming exercises (e.g. R). The content is useful and concise, but would also be nice to reference any good textbooks as well to get to the nitty gritty details.
por Gaurav P•
The content was really good to get overall picture of customer analytics and understanding foreseeable advancements. Few topics such CLV etc could have been covered with some more depth. Overall it was really nice.
por Venkatesh V•
I was hoping for some practical cases with collaborative assignments. Some basic statistical models to play around with and submit in terms of research. The views and cutting research presented were mid blowing
por Victor V•
O conteúdo do curso é ótimo, muito legal como material introdutório as análises de marketing. Contudo, as provas muitas vezes são mal feitas, uma vez que são cobrados conteúdos que não foram explanados no curso.
por Mahipal K•
Very informative and easy listening to the courser videos. Quiz questions are tricky and it is difficult to find the answers even after reviewing them. I prefer short quiz, may be two or three for each topic.
por Himanshu M•
Good Course for starters, covers the brief introduction to customer analytics . Course bring out the introductory gist of the customer analytics,but a more focus to be drawn towards predictive analytics.
por Pinko W•
The professors can better provide some demonstration or explanation for the quiz answers. Or some online mentor support would make this online course even more effective and beneficial to our learners .
por Tim B•
Very interesting course and well presented. I particularly loved the final week presented by Eric, looking at case studies and discussing how customer analytics is being applied now and into the future.
por Muhammad S R•
The course obviously interesting and a lot of things are explored under the paradigm of Consumer analytics. However, the course may more resourceful if more formula and maths calculations are embedded.
Some of the quiz questions are really hard to answer even if you review the course materials for several times. I believe those sets of questions may not be necessarily related to the course presented.
por Bhavesh G•
It had glad opportunity for me to learn this from this greate professors. Before learning course i am very confused about customer analytics and predictions. But now i everything understand about this.
por Juan S B•
Bastante interesante, especialmente cuando se ven las aplicaciones reales que existen de diferentes marcas a nivel mundial. Me gusto mucho para ser mi primer curso y pocas cosas malas que decir de el.
por Katherine M•
I enjoyed the content. Some of the professors were more concise than others. I would prefer more slides that watching professors talk. I am looking forward to the other classes in this specialization.
por Rachel F•
The material was interesting, current and communicated clearly. However, i did feel that some of the quiz questions were poorly phrased which created confusion. Would certainly recommend it to others.
por Gede T L•
Good course for starting to know the important of data and how to manage that into customer development - customer analytics. The presentation really clear combine with explanation from the lecturer.
por Jason L•
Good intro to the course. Would like it if the course had more use cases or technical skills taught, just so we can use the knowledge learned in real life situations. But the overall course is great!
por Dylan C M•
Great introduction to concepts. I value these courses because they hold the potential to optimize education and provide skills that will be necessary and essential for today's and tomorrow's markets.
por Aman D•
In 3rd week Video ,there is less content.Also some question cant be answered though there is no explanation given in video syllabus(Questio_ Genuine data mining Technique) as asked in assignment
por Nithin R V•
This my first course on Coursers. It has been a wonderful experience learning Customer Analytics From Wharton Business School. I gained a lot insights on how Customer analytics work in real life.