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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

4.6
estrelas
10,171 classificações
2,243 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

ND
30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA
4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1026 — 1050 de 2,182 Avaliações para o Análises do cliente

por Agganoor S C S

4 de Ago de 2020

Thank you for putting up this course

por Yee S L

16 de Jul de 2020

Understandable and good explanations

por Prashant A

26 de Mar de 2020

Very Helpful and insightful as well.

por Siddhivinayak S

23 de Ago de 2019

Pleasure to learn form such scholars

por Tatiana F R

23 de Out de 2017

Great teachers, interesting content.

por Vladimir P

10 de Fev de 2017

Great content! Valuable information!

por Santosh L R

10 de Jan de 2017

every marketing guys must know this.

por Anupam D

3 de Dez de 2015

One of the best courses on Coursera.

por Qingfang T

23 de Ago de 2020

the case study is really inspiring!

por Nakka p R

14 de Jan de 2020

good couse very use full infomation

por Steven C

10 de Jan de 2020

Great instructors. Difficult tests.

por Kshitij K

25 de Out de 2019

Insightful course, hand on practise

por Guy G

6 de Jul de 2019

Excellent course. Very interesting.

por Bhudev K S

30 de Ago de 2018

Good Course for learning the basics

por Nermin E

5 de Nov de 2017

Very valuable course for beginners.

por M. M K H

8 de Abr de 2017

Very Good. Want to do next courses.

por polina l

5 de Dez de 2015

Great course and great instructors!

por Abhinav N

7 de Jun de 2020

A very good and informative course

por Aniket A

21 de Abr de 2020

A very useful course for beginners

por naman g

31 de Jul de 2019

Teaches well and start with basics

por Tanisha

20 de Out de 2018

One of the best course in coursera

por Sheila O

15 de Ago de 2020

It was a good learning experience

por Muh M M

30 de Jul de 2020

it was fun and easy to understand

por KEWARIN S

19 de Abr de 2020

Well explained and very useful 🙏

por Gabriel R B

21 de Dez de 2019

Great content and great charisma!