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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,158 classificações
2,243 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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976 — 1000 de 2,181 Avaliações para o Análises do cliente

por Rajashree S

23 de Set de 2016

Nice Course... cleared the fundamentals..

por Cherikuri V A

7 de Mar de 2016

Great Course learn a lot about marketing.

por John J

27 de Dez de 2015

Very good general approach to the subject

por Mohammadreza S

13 de Dez de 2015

A perfect course with the best professors

por Lukman L

21 de Set de 2020


por Xinmiao Z

9 de Jun de 2020

Great course! need to digest for a while

por Sheryl R

3 de Mai de 2020

Very interesting and challenging course!

por Lim K B J

2 de Mar de 2020

Excellent course on customer analytics.

por Kwame M

10 de Ago de 2019

It was a nice experience.Thanks so much.

por Donovan C

16 de Jul de 2019

Good introduction to business analytics.

por jena m

4 de Fev de 2019

Week 5 was fab! Really liked Prof Eric !

por Shuai Z

23 de Jul de 2017

Great course to start business analysis!

por Jenna L

23 de Jun de 2016

very useful and helpful to me, thank you

por Ash K

19 de Abr de 2016

Great course for business professionals.

por Julien H J

13 de Jan de 2016

Great to start with this course. Thanks!

por Yulia P

5 de Jan de 2021

It was very helpful! Totally recommend!

por ranajit m

4 de Set de 2020

superb course with excellent faculties.


4 de Ago de 2020

excellent course, examples and teachers


15 de Mai de 2020

nice course many new thing i learn here

por Valentine G

14 de Dez de 2019

informative and well thought curriculum

por ANUJ G

7 de Out de 2019

Very informative and easy to understand

por Diana F M

2 de Out de 2018

Amazing! thank you for the opportunity!

por ramon p

19 de Ago de 2018

Pretty informative, right to the point.

por Pramod W

2 de Dez de 2017

Very informative, lots of case studies.

por Babli P

20 de Jul de 2017

Great insights about Customer Analytics