This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Pankaj R•
How to create valuable data, ranking of the customers according to there presence, marketing techniques, customer data collection applications and many more. thank you somuch
por Shaival M•
After this course, I came to know that there are so many small-small aspects that customer analytics comprises of. Thank you for covering every minute details in this course
por Tara P•
Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.
por Liam Y•
I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.
por Francisco E B•
Very Good material, the topics are very well presented and explained. The approach is didactic and the additional material gives room to further exploration. I do recommend.
por Aderonke D•
This course is very exceptional, the facilitators sure know their onions and it was delivered. I have been exposed to great skills that will help me in my future endeavors.
por Rana S G•
This is a fantastic course. It is broadened my horizon on how business should focus on customer who matter. Faculty is excellent and so is the content. Delivery is awesome.
por Adedolapo O O•
This is indeed expository and would definitely help refine my work especially in providing recommendations and feedback to our marketing, sales and management. Thank you!
por Wenqi O•
Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.
por Brent A•
Really good course to start with.
Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.
por Yuzheng A•
I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.
por Muhammad H•
I took a a course "Analytical approach to marketing decisions at my university and the instructor recommended this course. One of the best courses I have taken so far.
por Jordan D•
Great course. One thing I love and value are challenges. The quizzes are very challenging and really make you re-watch videos/ re-read the handouts. Very useful course.
Very Clear and concise module. Explains terms and theories with great examples and clarity. Recommended for anyone, even without previous knowledge of analytics domain.
por vivek g•
this is a great course, to understand the perspective of customer analytics at basic level. This project really helps in building foundation of customer data analytics.
por Manuj B•
This course has given me a lot of insights about Customer Analytics. The questions were a bit tricky at times, but make you understand through the depth of the lectures
por Lizbett P E G•
Excelente curso! Te da la oportunidad de aprender sin necesidad de que ésta sea la rama de tu experiencia. Lo recomiendo para profesionales de todas las especialidades
por Nikita B•
The course is well structured and the professors explain through real-world and real-time examples which makes it better to understand. Enjoyed studying this course.
Superior quality content and professors (as expected from Wharton).
There are some questions which I have failed to crack and would love to have someone address them.
por Juan d D A H•
Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.
por LUIS H B•
Excellent instructor and material provided to support the Course.
Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.
por Bhaskar R•
Its a brilliant course especially for someone who is looking to understand ROI and measure ad effectiveness. I wish, though, there were a few numericals to practice.
por nirali m•
It was a really insightful course and sufficiently loaded with information. Although, I would have liked to learn more about tools of collecting and analyzing data.
Me ha gustado mucho el curso. Es interesante y muy productivo al ser clases cortas. Los profesores me han parecido muy cualificados y se les entendía perfectamente.
Learned a lot about the practice done by top companies which have access to various data about customer purchase behaviour, how they collect it and how they use it.