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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

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9,850 classificações
2,181 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

ND
30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA
4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1276 — 1300 de 2,122 Avaliações para o Análises do cliente

por KAUNG N S

4 de Fev de 2016

awesome!

por Nickil M

26 de Nov de 2015

Awesome!

por Vineet S B

12 de Jun de 2020

amazing

por Xinyue H

12 de Jan de 2020

helpful

por Osama E S B

31 de Dez de 2019

Amazing

por ANURAG K

21 de Out de 2018

Awesome

por Daya_Jin

30 de Ago de 2018

有用,入门好课

por Liu Y

28 de Out de 2017

like it

por Modestman

26 de Mar de 2017

Elusive

por OUSSAMA B

6 de Jan de 2021

gooood

por Md. F H H

24 de Nov de 2018

Great!

por Zhuo C

13 de Out de 2018

so int

por MOBIN S

4 de Jul de 2017

Great.

por Remoundos E

6 de Jun de 2016

Super!

por Fengzhe W

16 de Mar de 2016

cool!!

por SUDHANSHU K

29 de Jun de 2020

Great

por Mi A

27 de Set de 2019

good!

por BENKACEM N

23 de Mar de 2019

great

por Manasvee M K

28 de Dez de 2018

great

por Kshitiz S

28 de Jan de 2018

great

por Caroline O

22 de Fev de 2017

Great

por Shaz A

3 de Abr de 2016

Great

por José A G

28 de Dez de 2015

Great

por David N

27 de Mai de 2020

Yyyh

por Soumyadeep M

23 de Mai de 2020

good