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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,985 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1951 — 1975 de 2,354 Avaliações para o Análises do cliente

por Zeyu M

25 de nov de 2018

I like the last part of the course (Lecture in Week 5)

por frankzou

5 de jun de 2018

Good course overall, clear intro to customer analytics

por Salvi S

29 de nov de 2020

Really good videos and explained everything very well

por Kristen M S

26 de out de 2018

Good use of examples to help understand the material!

por Seshu B V

14 de jan de 2016

Fantastic material and easy to understand the concept


8 de jul de 2022

It was a really useful course for me . Thanks a ton!

por Tawfiq I A

26 de abr de 2020

It was a very effective course in business analytics

por Rishabh G

25 de mar de 2020

models and methods should also be included in detail

por Shardul D

1 de set de 2019

Great introductory course with amazing case studies!

por SRIRAM .

19 de jun de 2017

Very good course it helped me to learn many things..


13 de jun de 2016

Nicely took the course and was made more interesting

por Makam N

6 de mai de 2019

Week 1 lecture, quality of lecture can be improved.

por Muhammad U H

17 de fev de 2019

Technical skills should be added to this curricula.

por Yuliyana T

11 de fev de 2016

Great overview of the basics of Customer Analytics.

por Greg L

15 de abr de 2019

Great primer to get started on Customer Analytics.

por jayashree A

6 de out de 2015

The Use cases on Application of Customer Analytics

por YUN L

21 de jul de 2019

Insightful course content, yet a bit impractical.

por Keren L

26 de fev de 2019

Hope to see the answers for quiz after I pass it.

por Ablanya A

30 de ago de 2020

So much to learn, and good curves. nice one Guys

por Graham C

23 de mar de 2020

Solid course, really good and accessible content

por Ankita k

18 de jan de 2018

Nice Content.. Had a great time while learning..

por Anna W

19 de dez de 2021

pretty solid content, interesting case examples


25 de out de 2019

It was great experience learning with coursera.

por Agustin A

28 de nov de 2018

Excellent tools to apply and continue learning!

por Nguemaha M

11 de mai de 2017

Nice intro to customer analytics. I enjoyed it!