30 de jan de 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
4 de ago de 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Govind S•
21 de out de 2018
This is a very useful course for beginners, concepts are explained very nicely and at a very easy pace. The last week is used to explain the use of all those concepts and gives examples from day to day business.
por Rio H D•
28 de jun de 2020
I learned a lot from this course especially in understanding the right thinking and process of using customer analytics. I also learned a lot of practical examples on where customer analytics are being applied.
por Jose M•
21 de ago de 2016
Really Good course. Lecturers are brilliant explaining the concepts via samples which everybody can understand. You may need to have a little bit of statistic knowledge but it is not essential to do the course.
por Vanessa N•
1 de jul de 2020
The wording and focal points of the questions on the quizzes are a little unusual and the course has room to survey more, but it provides extremely valuable information if you are new to this area of business.
por Okulov A•
3 de jul de 2018
This course helped me to acquire general knowledge and the basics of customer analytics. I am very grateful to the lecturers of this course for the very accessible and interesting presentation of the material!
por Mark H•
21 de set de 2017
Great course. Engaging professors and real world content. I will apply concepts here to our Goodwill Industries of KY operation. We have a large retail presence and loads of data to study. Thank you - Mark
por Swetha J•
10 de nov de 2018
Excellent course on customer analytics. The concepts and methodology to approach the customer analytics were explained in a very lucid and easily understandable manner. A BIG thank you for a wonderful course.
por Ameley B•
24 de jun de 2020
Some of the quizzes were very challenging. I learned a great deal from this course. This being the first f 5 courses in the Business Analytics specification, I am looking forward to learning the next course.
por Hanis I•
11 de mai de 2020
Content is easy to follow. Lecturers are not boring. They are very passionate and delivering the lectures in distinctive ways that manage to capture my attention. Appropriate range of resources are provided.
por John U D•
5 de out de 2020
This has been the most educative video I have enrolled in the Coursera platform. Thumb up to all the instructors. and thank you very much for all the professors and teams in this course. thank you very much
por Victoria G•
15 de abr de 2021
This course has good structure, integrity and business/marketing analysis studies that can help understand customer motivation, ability effectively analyze marketing information. Thanks for great tutorial!
por saeed m•
6 de nov de 2020
it is a great opportunity to know a lot of stuff about customer analytics. I learned a lot. but application should be more easily available. the BTYD model has not easy to use help and i couldnt implement.
por Orlando C•
11 de dez de 2017
Helpful for anyone currently in or seeking to enter marketing or product development as a profession. This course demonstrates skills useful for developing an analytical mindset around customer centricity.
por Kiet F•
9 de dez de 2016
The professors deliver the content of the course in an easily consumable fashion. They provide real world examples of customer analytics. I truly benefited from this course and from the insights presented.
por Anton W•
5 de mar de 2016
Great overview of the marketing analytics field, delivered by top lecturers from the academy. It helps extend understanding on the principles of descriptive, predictive, prescriptive and their application.
por WEYINMI K A•
15 de dez de 2015
This was a eye opener for me. I can now make good sense of big data. I highly recommend this course. The value of the knowledge gained is mind-blowing and more resourceful than imagined. Thanks Coursera :)
por Martín B•
2 de ago de 2021
Excellent material and professors. But I felt that at some point there is no link between the classes. And also in some exams were questions that were not in video classes, they were in the slides only.
por Samuel G•
30 de mar de 2018
It's absolutely relevant to the real world problems and situations. The lecturer delivered the materials, which are also arranged properly, perfectly in terms of timing and conciseness. Very up-to-date.
por Juan D B•
23 de mar de 2021
Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business
por Andressa G•
15 de set de 2019
The course is very useful and opened a whole new set of interests for me. I'll keep learning and digging into customer analytics for sure, I can see it's a very valuable set of skills and knowledge.
por TEJAS N J•
18 de ago de 2019
This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.
por Prateek K•
6 de fev de 2019
Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.
por Saurabh S - J•
16 de out de 2017
This course is designed with highly skilled faculties. The way they explains carry a lot of meaning in small format. One may easily understand without having any prior knowledge of this whole area.
por Justin S•
4 de dez de 2016
Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.
por Bhaskar M•
11 de mar de 2016
Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).