30 de jan de 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
4 de ago de 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
por Florence A•
13 de jun de 2022
The overall theory was great, however more hands -on-practical is required to have an understanding of real life situations.
por Sean A•
21 de set de 2021
Thought this was a great course overall. To make it even better I think practical steps and model application would be nice.
por Adam H•
5 de jun de 2018
Good knowledge, not enough application. Would have liked some assignments or case studies to apply the data through models.
por Arutchelvi A•
27 de jun de 2020
Learned a lot from this course. Very useful for the beginners who want to know the key concepts in the customer analytics.
por John T•
10 de jan de 2019
Great course. It could use some more hands on examples using excel for the predictive and prescriptive analytics sections.
por Sheila B•
6 de jan de 2018
Good course. I learned some basic marketing techniques, customer-focused analytic models and the power of the digital age.
por Justin M Q•
1 de fev de 2016
the idea is very good but the example is very limited, and the lecture notes are not enough,i expect some more information
por Aditi G•
19 de ago de 2019
We can have more updated case studies. the Netflix case study was very interesting.I request more such practical examples
por Arun K•
10 de dez de 2017
Excellent course for conceptual understanding. Could do a bit better with application orientation in some of the modules.
por Manish T•
13 de out de 2015
Informative course however only theory has been included with no practical application of concepts learned in the course.
por Shreeja M•
8 de jun de 2020
The study material is very helpful and very clearly stated. All the professors made it really easy for us to understand.
por Deleted A•
16 de jun de 2018
Insightful and informative. Real life examples are ample. Could include more challenging quizzes and evaluation metrics.
por Aakanksha A•
23 de jun de 2020
an amazing course, the use of examples have made it so easy to understand and also gave us reason to remember for long.
por Dieggo A V T•
23 de jul de 2017
The content of the course is very interesting but I was expecting more exercises with the applications of the concepts.
por Eyas F M•
2 de set de 2019
Some of the CLV questions were not properly taught. Also Data collection is not discussed with regards to new ventures
23 de nov de 2018
Lectures were interesting and accessible. Quizzes were a little cryptic, even if you reviewed all videos and readings.
por Jelle V•
19 de out de 2018
Good content presented in a clear manner. Including at least some of the math would make it even better in my opinion!
por Vinay G•
14 de mai de 2020
Very good insights from experienced professors. Only flip side is that the course is old- 2015/16. Need to be updated
por Carlos J R F•
10 de jan de 2020
Great professors! Fader is actually super good. First time I see such a good professor in Coursera. Congrats Wharton!
por Aiyush B•
23 de mar de 2017
Great Course. Really loved the live examples explained specially towards the end. keeps the curiosity up and going :)
por Rafael J B•
9 de jan de 2016
I really enjoy this class. Keep using the three key Analytics Categories: Descriptive, Predictive and Prescriptive...
por Harish B•
24 de nov de 2015
More of theory than practice. Nevertheless good for professionals with little or no experience in Customer analytics.
por Marc-Antony N•
22 de mai de 2020
Excellent course. Informative, fun, engaging and exciting. I found Eric Bradlow (week 5) to be an excellent teacher.
por Yanxin J•
20 de jan de 2018
I wish to have more in deep introduction related to customer analytics, not just conceptual and case analysis.Thanks
por Julie H•
1 de jan de 2017
Great experience. Content is easy to understand. Wish to have more extended learning materials for future learning.