This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Michael P•
Great introduction to customer analytics. It may not satisfy advanced learners, but if you are unfamiliar with the procedures behind collecting, reviewing, and acting on customer data, this course will definitely set you on the right path!
por yuliana h•
I still think there is some parts that need to be fixed, for example the lessons on week 4. This course gives me much information,even mostly in theoretically. Hopefully the customer analytics in the future can cover some technical aspect.
por Chandan J•
A well designed course which gives detailed understanding on Customer Analytics. Starts with basic understanding and by the end you get to understand the best of this craft being employed by some revolutionary and successful businesses.
por Louise M•
Excellent material and very practical and relevant examples. It was no walk in the park. Required thinking and reasoning ability to complete it successfully. I really enjoyed learning about this exciting area of Customer Analytics.
por OHIA, P C•
It would have been a 5 but unfortunately I could not get the contents of your last three videos. I had to depend on the learning materials. But altogether a great course, presented by wonderful academics and in a clear, simple terms.
por Antonio R P•
Algunos temas, sobre todo en donde el componente es demasiado numérico, son demasiado superficiales, no se llegó a revisar el detalle de cómo se llega a ciertos resultados. Sería muy bueno que se mostraran los cálculos en los videos.
por Khem W•
good for Beginner level and lots of fundamental detail and view
However, for the modern perspective the last chapter are the best related chapter and explain the link and cases of how knowledge can be apply in real business world .
por Pareshnath M•
Quite a good course for a stater to customer analysis. Professors are really knowledgable and have substantial skills to impart the right knowledge. The only thing missing was the practical implication in the course like assignment.
por ASHISH B•
Some very unique and interesting example of business application of customer analytics. however , the real world calculation of arriving at Regression model ,, predictability model and CLV could have been explained in greater detail
por Vandana S•
Would like to view the answers which I have not correctly answered. Maybe these can e published the end of the course so that people don't misuse.
The content for Week 5 was the best and most appropriate from a marketing persons POV
por Rohan P•
Good material for introduction. But it does give a very high level view into the intersection of industry and academia. The course starts with the caveat of not promising to show any techniques.. so dont expect much technique here.
por Hasari T A•
A closer approach to all of us interested in a marketing career. The techniques taught in this course are effective. The only thing to improve in my opinion is the amount of information. I think it has to be a more complete course.
por Ahmed O•
I have learned a lot from this course. But I did not like the quizzes much since many questions are somewhat can be considered related to the topics but very specific to some fields, so not everyone will be able to understand it.
por Dheeraj G S•
The content itself was fair but was at a high level and very light. But I found the test at the end of each module to be very convoluted. I understand the need to ensure that students understand but the Q&A were some what obcure.
por John B•
Brief summary and introduction to business analytics with insights what's coming next
Practical examples, simple language to follow, feed for thought, great insights and extra reading and resources. Would love to see what's next!
por Michelle C•
Some of the lesson was pretty abstract, and a couple of the facilitators were not very effective in helping me grasp the lesson they taught. Overall I learned a lot and I plan on continuing with the certificate program. Thanks!
por Eraj I•
You should have included several small quizzes across each week rather than one quiz at the end of the week. Ideally, each video should have 1-3 questions inside to correctly gauge information transfer and attention to details.
por Giang T•
Offer a very interesting perspective on collecting and analysing data that support business decisions. I'm particularly impressed with the very organised structure of the lessons and easy-to-understand lesson. Highly recommend!
por Christen E•
There was something new for me to learn in every module. The introduction is a great base for further work and exploration in many directions to support either a broad business knowledge or deeper work in business analytics.
por Diego G•
It's a very good course if you want to know the basics of customer analytics but personally I feel it's too much narrative instead of practical course. I would like to know more about real examples using current techniques.
por Chris Z•
The information contained in this course is a bit dated. Considering this course gives emphasis to technology, it could use an update. The underlying principles were solid and I enjoyed learning within this environment.
por Walter C H•
Content was well presented. Reference articles are dated, which may not matter but wonder if there are more current articles. Would like to have access to recommended data models and data sets for practice exercises.
por Jonathan P•
More hands-on practice using spreadsheet models and programming exercises (e.g. R). The content is useful and concise, but would also be nice to reference any good textbooks as well to get to the nitty gritty details.
por Gaurav P•
The content was really good to get overall picture of customer analytics and understanding foreseeable advancements. Few topics such CLV etc could have been covered with some more depth. Overall it was really nice.
por Venkatesh V•
I was hoping for some practical cases with collaborative assignments. Some basic statistical models to play around with and submit in terms of research. The views and cutting research presented were mid blowing