Bite-sized lectures. Easy to understand. The test are quite challenging and require research in addition to the slides and lectures. I do feel I learned the "b" of the basics and wish to dig deeper into marketing. Feel accomplished today.

Great general overview of Customer Analytics. Techniques and examples are very relevant. Issues with not having options to download the video and transcribe of Week 3-5 for studying offline (Week 2 seems to have the options available).

I really enjoyed this course. I learned a lot of things that I am able to put in practice at work. In addition, the new knowledge is allowing me to think differently about problems and how to effectively leverage data to resolve them.

I got great insights and practical knowledge by completing the course. The professors taught this course in a simple yet effective language. They've put in a lot of effort right from preparing material till delivering it! Kudos team!

Very structured course with excellent walk through the field of customer analytics. Lots of real life problem solving along with the theory behind it. This course will surely give a good insight and foundation to customer analytics.

The course is extremely insightful! With some of the videos, it would be really helpful to keep the images of data fixed in some corder of the screen. Personally this would have saved time in trying to back and forth with the slides.

Super course. Difficult to pass too as more than one answers look correct. Loved the last session that explains different areas where customer analytics makes a difference and the things that will come in near future. Enroll today!

The course content and presentation are very explicit for everyone to key in and learn. I learned a lot from the case studies and some examples given are things (in shopping) that has something to do with me personally unnoticed.

Content was very useful, It was beautifully explained entire concept and the best part is you will have lots of examples & get all the information needed. And quiz questions are well designed, not an easy quiz but interesting.

The course provides a very good overview on the important concepts in customer analytics. The tests are trick and challenging, which helps in maximizing the lessons learned from the course. Definitely, i highly recommend it

This course is very much useful to know about how modern industry deals with datas. The professors who are taught the courses are really awesome.. I am very satisfied to choose the course on customer analytics in Coursera..

Course offers interesting insight in the modern marketing and retailing techniques, which will be very useful for me in the future. I would recommend this course to anybody working in the field of marketing or data science.

I have had so much fun exploring the customer analytical side of the purchasing process and it has given me some great insight in how to objectively view store designs, to better obtain whom their largest target market is.

A very interesting and informative overview of what seems to be becoming a very important topic. The material was well organised, well presented, and useful in my workplace. Thanks Penn and Wharton - nice job all of you!

Excellent course with a great coverage of topics and interestingly explained by some great professors from Wharton Business School. Be sure to take notes while watching the video so that you can perform well on the quiz.

It is great for starters. Gives good insights and takes through into the subject, but it only shows how analytics is in the world today, I was expecting a little more detail. And the assignments are not of good standard.

Fantastic and Great Course for anyone who is interested to Learn Marketing Analytics and to understand Consumer Behaviour!!!

Great Sessions from Expert Group. Thoroughly Enjoyed Learning this Course!!!!

Thanks to All!!!!!

Interesting material taught by a seasoned faculty. Tests may have emphasized rote learning more than comprehension, however format of the course compensated by being designed for material absorption and further reading.

A really good course. With an interest in Analytics, this course taught me about the countless opportunities available, and forced me to think in a broader perspective of using data to influence decisions in my company.

This course is really helpful for the one who wants to have the basic insight into Data Analytics. This course works as a stepping stone into Data Analytics and generates enough curiosity to pursue in this field further

Loved Eric Bradlow and his chapter in the course. Great delivery of content and some of the most interesting concepts were laid out which tied the whole course together. Great introduction course to customer analytics.

It was an amazing experience. Though the course won't provide much of a mathematical side to analytics but holds strong grounds in decision making and ways a person should think before landing upon the final decision.

The idea and content of this course is excellent. The latest need of industry is considered in this course. I learnt many new things which was not known to me before doing this course. I want to thank coursera team.

Great lectures and content that was explained very well for beginners to Business Analytics. I especially enjoyed the interesting topics discussed by Eric Bradlow about the applications and case studies in week 5.

One of the best introductory-level courses I've ever seen online: there is a fine balance between using entry-level language and concepts and, at the same time, providing high-level relevant information. Awesome!