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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

11,277 classificações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações


30 de jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


4 de ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1176 — 1200 de 2,406 Avaliações para o Análises do cliente

por Andrés B

3 de jun de 2019

Great view of today’s marketing.

por Ing. R

1 de jan de 2019

Great! This course is fantastic!

por Ashutosh B

9 de dez de 2018

its a great course to start with

por Ahmed E

5 de out de 2018

Very good syllabus and lecturers

por Agam G

5 de nov de 2017

Very good course indeed. Thanks.

por md s h

18 de abr de 2017

Was great learning experience,..

por Zarina

31 de out de 2016

Super helpful course! Thank ypu!

por Черемных К Н

16 de out de 2016

Интересная и полезная информация

por Mohammed A

17 de set de 2016

Well Organized and well prepared

por John R

4 de abr de 2016

Great course, engaging lecturers

por Vishal B

10 de jan de 2016

Great Course with great insights

por Morgan L D

11 de abr de 2022

Very informative, good teachers

por Ranjan K

25 de nov de 2021

Excellent content and delivery.

por Roshni R B

29 de ago de 2019

Indeed very interesting course.

por Hamza W

13 de ago de 2019

Perfect starting for a beginner

por Gleb B

13 de ago de 2018

Really interesting and helpfull

por Hanbin Z

4 de jul de 2018

Very good course for beginners!

por Randyka A K

10 de set de 2017

Very insightful and interesting

por Babatayomi A

12 de out de 2016

Very interesting and insightful

por Riyansh A

13 de nov de 2022

Got to learn a lot of Insights

por Liven V

28 de jan de 2021

Good course with good insights

por Jose E D M

11 de jul de 2020

Excellent in all kinds of ways


7 de out de 2018

excellent course! THANKS A LOT

por Mehmet M E

26 de set de 2018

Offered in a professional way.

por umar m

12 de out de 2017

Excellent learning experience.