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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,586 classificações
2,313 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1126 — 1150 de 2,261 Avaliações para o Análises do cliente


11 de Jun de 2017

Excellent pedagogy! must join!

por Samwel O

22 de Abr de 2016

Real illustration of marketing

por Hillary T

14 de Dez de 2015

I learned a lot in this class.

por Luis F

8 de Dez de 2015

Great insights on this course.

por Alejandro b

30 de Abr de 2021

I am happy of what I ve learn

por Howard C

11 de Abr de 2021

Very interesting and relevant

por Omar P M

8 de Mar de 2021

Highly valuable information!!

por Peter I D

8 de Dez de 2019

The course was an eye opener!

por OBI N

14 de Out de 2019

Excellent introductory course

por Christiane M

13 de Dez de 2018

Excelent material - good path

por Ojas B

3 de Jul de 2018

Excellent course for starters

por Andrzej T

13 de Out de 2017

great course and great tutors

por Ravinder s

21 de Mai de 2016

Good course...great learning!

por Adrian M

14 de Mar de 2021

Great stuff! Very applicable

por amey b

25 de Abr de 2020

Very good course to work on.

por Ajaypal S

13 de Ago de 2018

Great Work by all professors

por Jayson A

2 de Jul de 2018

I have really learned a lot.

por Amritansh P

22 de Jun de 2017

Something different to learn

por Volodymyr M

15 de Jan de 2017

Great overview on the topic!

por Jira P

13 de Set de 2021

Excellent Learning Program.

por Yogeshwar Y

20 de Jan de 2019

Good All the lecture is ok.

por Md S A

12 de Out de 2016

Excellent and inspiring....

por Ed D

22 de Mai de 2016

Very well organized course.


1 de Mar de 2016


por Qunying R

30 de Dez de 2015

Thanks for giving us such w