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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,600 classificações
2,317 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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651 — 675 de 2,266 Avaliações para o Análises do cliente

por Nyanyuki O

9 de Jul de 2017

This course is highly informative and eye-opening. The lecturers are of top-notch quality.


3 de Abr de 2017

One of the best topics to read and also the faculty made this topic much more interesting.

por Swastika S

15 de Out de 2020

The course was really great in addressing the important metrics of customer satisfaction.

por Siddharth M

7 de Set de 2020

This is an amazing course for anyone willing to start their career in Business Analytics!

por Eugene Q

11 de Mai de 2020

Great course. Engaging content and lecturers. The assessment tasks were very challenging!

por Naruto U

2 de Out de 2019

It is a great course learned many of the new tatics and many facts that are mind blowing.

por kim g

30 de Ago de 2019

A much more difficult course than I expected, but a great overview of business analytics.

por Dapo O

21 de Nov de 2017

The quizzes are harder than I thought!! But good content. Very educative and enlightening

por Ina d O

16 de Nov de 2017

Not really in-dept, but it is a nice overview and nice examples are given. An eye-opener!

por Swapnil S J

22 de Out de 2016

Interesting insights on the power of data analysis on a customer level. Excellent course!

por Luis G G G

10 de Ago de 2016

This what you need to start understanding the business analytics field. excellent course.

por Saket T

7 de Dez de 2015

The best coarse I have ever attended on Customer Analytics. Its to the point and precise.

por Ajay P

13 de Out de 2015

Excellent course.

Enjoyed learning from the Wharton team.

Thank you for offering this MOOC.

por Monika P

24 de Mai de 2020

This course gave a wonderful insight on what customer analytics is and its huge scope. I

por Deepak M

8 de Set de 2019

The course content is very informative and the way of explaining the content is awesome.

por Mayank J

7 de Jul de 2019

Wonderfully organized and orchestrated online course-work and study-material and methods

por Belen F

24 de Mai de 2019

Clear explanations of customer analytics, incredible support documentation and examples.

por Nathan K

18 de Jan de 2018

Loved it! All the professors were great. Loved the examples and real world applications!

por Sarwar S

8 de Jul de 2017

It's really a nice course which is being taught in a very efficient and interactive way.

por Luis R G

18 de Jan de 2017

Tough class due to the material but very interesting and intriguing. Highly recommended.

por Harshdeep S

7 de Jan de 2016

Most Valuable asset to business. Lectures are very interactive. Glad Took the Course. :)

por John T

21 de Fev de 2021

Very strong course with exceptional educators and marketing related analytics concepts.

por Subha D N

30 de Ago de 2020

They are teaching you from the very basics and the way of teaching is pretty exemplary.

por Deleted A

25 de Jul de 2020

A wonderful course for starters who want to enter into the world of business analytics.

por Raghul S R

6 de Mai de 2020

Very insightful course that helps us understand multiple aspects of customer analytics.