This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
very practical knowledge about marketing and could be implied not only in business but also in daily living.
por Gregorio A A P•
Excellent, but I would be grateful if you could translate all your courses of absolute quality into Spanish.
por Sumit G•
Best course to describe about the behaviour of customer and how to predict the future marketing strategies,
por Joseph O•
This course is highly educational. The Instructors communicated effectively and i totally learnt new things
por Emmanuel A•
Quite insightful course that gave exposure to new marketing science adopted by big companies with big data.
por You K•
This was a great course and contained a ton of practical knowledge that would be useful across many fields.
Fantastic Course that prompts you towards the right direction to understand the world of customer analytics
por Marcelo A S•
I like all the examples, and I really enjoyed learn about the tools for customer analytics. You are great!
por Daniel C•
It is a great course to introduce yourself in the amazing world of analytics, definitely a great decision!
por Govarthan M N•
This is the best course for the people seeking knowledge on decision making skills for handling customers.
por Peijun Z•
Great course for leading me into the business analytics! Hope the further courses will keep surprising me!
por Venki P•
This course introduces the concepts of Customer Analytics in a very interesting and counterintuitive way.
por Rana G u I•
way of learning..
Special thanks to Eric Bradlow, Peter Fader, Raghu Iyengar & Ron Berman.
por Deleted A•
The Customer Analytics course gives unexpectedly new insight into the latest trends in business analytics.
por Shuhan C•
Great analytics introduction for beginners. I enjoyed this course and can't wait to start my next course!
por WEI Q•
Good course content, make me know what is customer analysts and the module could be apply during analysis
por Souravi S•
Detailed and well-articulated, everyting is clearly explained and made easily understandable for novices
por Ojithma G•
The course was extremely informative and it is such a privilege to learn from the experts in the field.
por echezona e•
Hands on course for customer analytics with case studies that get your mind kicking to get into action.
por Mauricio M•
Very good general info on customer analytics and the power they create to make decisions for businesses
por Danish F•
Awesome course taught by great professors in very interative way. Thank you coursera and the other team
por Jorge L R Z•
Amazing course! Great teachers and the material is completely relevant to today's business environment.
por ANUJ K Y•
good content to study and really like the way teaches us especiallly prof raghu sir, i appriciate you .
por Ravinder P S•
The course is very well structured with various examples that helps the takers to related and remember.
por Sheerae O•
Informative course. Presenters were engaging and the case study examples brought the material to life.