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Voltar para Análises do cliente

Comentários e feedback de alunos de Análises do cliente da instituição Universidade da Pensilvânia

10,283 classificações
2,254 avaliações

Sobre o curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Melhores avaliações

4 de Ago de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

30 de Jan de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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526 — 550 de 2,195 Avaliações para o Análises do cliente

por HUGO C

20 de Nov de 2020

Super useful for those ones who want to enter into customer analytics indutry. Basic concetps and knowledges.

por Kaan G

22 de Jun de 2020

A great introduction to analytics in business for someone with a background in undergraduate-level economics.

por Ashish K

13 de Abr de 2020

Very good course! gave me insights about how important data is in the present as well as future for managers.

por Rajat G

20 de Jun de 2019

It was a perfect starting platform for me and it definitely has intrigued me to delve deeper into the subject

por Sharon K

17 de Fev de 2019

Excellent information. The information is taught that is easy to understand and apply to business operations.

por Mohit S

23 de Set de 2017

A very informative course taught by excellent faculties. Living up to the name of University of Pennsylvania.

por Sai S R P M

17 de Abr de 2017

Amazing course structure and videos! Got to learn a clear higher level picture of what customer analytics is!

por Pijush M

2 de Jan de 2017

one of the best course I've attended. Best possible way to make someone understand without much technicality.

por Edmund M

21 de Nov de 2016

Very informative course and the professors are very good in explaining the concepts and highly knowledgeable.

por Sergei B

3 de Jun de 2016

Very insightful course for businessmen who want to understand how to understand and approach their customers.

por Bin L

5 de Abr de 2021

very friendly to a layman. very useful and interesting content. it motivates me to dig deeper in this field.

por Andres F L L

13 de Jul de 2020

Awesome Experience, and is necessary to continue checking this Course, because of the detail of Information.

por laura r

10 de Jul de 2020

amazing course, it gives you a lot of insights and new ways to see the application of data in the real world

por Jitendra M

13 de Jun de 2020

I liked the course and the lecture. It has helped me to understand various techniques and to get an insight.

por KarenX

24 de Abr de 2020

very practical knowledge about marketing and could be implied not only in business but also in daily living.

por Gregorio A A P

26 de Ago de 2017

Excellent, but I would be grateful if you could translate all your courses of absolute quality into Spanish.

por Sumit G

9 de Jul de 2019

Best course to describe about the behaviour of customer and how to predict the future marketing strategies,

por Joseph O

22 de Fev de 2019

This course is highly educational. The Instructors communicated effectively and i totally learnt new things

por Emmanuel A

5 de Fev de 2018

Quite insightful course that gave exposure to new marketing science adopted by big companies with big data.

por You K

10 de Jul de 2017

This was a great course and contained a ton of practical knowledge that would be useful across many fields.

por Rakshaki

6 de Nov de 2016

Fantastic Course that prompts you towards the right direction to understand the world of customer analytics

por Marcelo A S

7 de Jun de 2020

I like all the examples, and I really enjoyed learn about the tools for customer analytics. You are great!

por Daniel C

20 de Jan de 2019

It is a great course to introduce yourself in the amazing world of analytics, definitely a great decision!

por Govarthan M N

9 de Dez de 2017

This is the best course for the people seeking knowledge on decision making skills for handling customers.

por Peijun Z

28 de Jul de 2017

Great course for leading me into the business analytics! Hope the further courses will keep surprising me!