Informações sobre o curso
4.5
64 ratings
22 reviews
Crowdfunding, the practice of raising small amounts of money from large numbers of people, has enabled people around the world to start new businesses, fund initiatives, and raise money for themselves and others. Yet, not all crowdfunding efforts reach their desired goal. Why do some succeed, while others fail? This course will reveal the science behind successful crowdfunding, drawing on data from hundreds of thousands of campaigns. You’ll learn different types of crowdfunding approaches, and receive detailed advice on what to do (and what not to do) when crowdfunding. You’ll also have the unique opportunity to go behind-the-scenes with key players in the field with exclusive interviews from the founder of Indiegogo to successful campaign creators, to get the information you need to set your crowdfunding initiative up for success....
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Sugerido: 6 hours/week

Aprox. 5 horas restantes
Comment Dots

English

Legendas: English

Habilidades que você terá

Cost–Benefit AnalysisPlanningAdvertising CampaignCrowdfunding
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Sugerido: 6 hours/week

Aprox. 5 horas restantes
Comment Dots

English

Legendas: English

Programa - O que você aprenderá com este curso

1

Seção
Clock
1 hora para concluir

Module 1

This module was designed to give you a deep understanding of what crowdfunding is and what it does. You’ll learn the definition of crowdfunding, compare the two most prevalent types—equity and reward-based—and understand how crowdfunding is different from other approaches to raising capital. You’ll explore critical components of crowdfunding, and discover the importance of community and social networks in a successful crowdfunding campaign. By the end of this module, you’ll gain a better understanding of how crowdfunding works, and use your power of social connections to ensure success for your campaign....
Reading
3 vídeos (Total de 32 min), 1 leitura, 1 teste
Video3 videos
The Importance of the "Crowd" in Crowdfunding8min
Interview with Slava Rubin14min
Reading1 leituras
Module 1 Lecture Slides10min
Quiz1 exercício prático
Module 1 Quiz20min

2

Seção
Clock
1 hora para concluir

Module 2

In this module, you’ll explore how to prepare for a successful campaign, including how much time you should expect to spend and how much money you should seek to raise. By looking at the different types of rewards and reward levels, you’ll be able to weigh the benefits and costs of reward types for your campaign, and find the right balance that will work for your budget. Then you’ll learn about both successful strategies and common pitfalls in preparing for your crowdfunding campaign, such as the use of helpers or consultants. By the end of this module, you’ll have built effective strategies for preparing and budgeting your crowdfunding campaign, and be able to tackle any issue that your campaign might face in achieving its goal....
Reading
4 vídeos (Total de 39 min), 1 leitura, 1 teste
Video4 videos
Interview with Christian Strevy7min
What Sort of Preparation Should You Do?8min
Interview with Stephanie Pereira16min
Reading1 leituras
Module 2 Lecture Slides10min
Quiz1 exercício prático
Module 2 Quiz20min

3

Seção
Clock
1 hora para concluir

Module 3

This module was designed to help you develop and manage a live crowdfunding effort, from pitching your idea to ensuring long-term success. By discussing examples of both high-quality and low-quality pitches, you’ll learn what makes messages memorable and be able to craft an effective pitch for your campaign. You’ll assess the differing benefits of showing prototypes and teaser trailers, and explore some of the biggest challenges that entrepreneurs have faced when delivering their projects and how to avoid them. By the end of this module, you’ll be able to employ a toolbox of approaches to craft a convincing pitch, and be prepared with the best solution to any situation....
Reading
4 vídeos (Total de 39 min), 1 leitura, 1 teste
Video4 videos
Interview with Justin Kazmark12min
Dealing with Backers and Delivering Results9min
Interview with Sarah Miester8min
Reading1 leituras
Module 3 Lecture Slides10min
Quiz1 exercício prático
Module 3 Quiz20min

4

Seção
Clock
1 hora para concluir

Module 4

In this module, you’ll examine some of the science behind crowdfunding, including how crowds think, and how fraud and failure is spotted. By looking at examples of studies done on collective thinking and decision-making, you’ll learn about Linus’ Law and how the crowd exerts rational criteria when determining which campaigns are fraudulent or worthy of support. You’ll gain a better understanding of your backers and better leverage their influence to bring success to your own campaign. You’ll explore who is successful in crowdfunding campaigns, and the experience of women to see the value of sharing common ground with your backers. By the end of this module, you’ll have a deeper understanding of the components for success in crowdfunding campaigns, and be able to leverage them to successfully fund your startup or other ventures....
Reading
5 vídeos (Total de 55 min), 1 leitura, 1 teste
Video5 videos
Who Succeeds at Crowdfunding?9min
Interview with Zach Dunham8min
Crowdfunding for Startups8min
Interview with Antina Lee19min
Reading1 leituras
Module 4 Lecture Slides10min
Quiz1 exercício prático
Module 4 Quiz20min
4.5
Direction Signs

67%

comecei uma nova carreira após concluir estes cursos
Briefcase

83%

consegui um benefício significativo de carreira com este curso
Money

33%

recebi um aumento ou promoção

Melhores avaliações

por AHDec 9th 2017

Great course to get the nuts and bolts of crowd funding, info about leading crowdfunding platforms, how to avoid pitfalls during the campaigns.

por RMFeb 20th 2018

The course was valuable as it gave an idea of the nature of crowdfunding that just looking at a cf page could not.

Instrutores

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School

Sobre University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.