Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.
By the end of this course, you’ll be able to:
Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders
Translate your work on the Canvas to specific charters in IT
Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure
Please Note: This is a short-form course two weeks in duration.
Customer-Centric IT Strategy
oferecido por
Universidade da Virgínia
Programa - O que você aprenderá com este curso
Semana
1How do you define a customer-centric strategy you can actually execute?
To do strategic IT, you’ve got to have a strategy! Ideally, you need one that’s easy to understand and use as a clear basis for action. That’s what you’ll learn this week.
10 vídeos (total de (Total 61 mín.) min), 1 leitura, 1 teste
10 videos
Course Intro2min
A Few Agile Things6min
The Problem with IT Projects6min
The 20-Minute Strategy Brief5min
IT Strategy Brief: Value Definition4min
IT Strategy Brief: The Customer Journey7min
IT Strategy Brief: Key Activities10min
Demo: Business Model Canvas Template8min
Demo: Using Google Docs for Your Business Model Canvas1min
Drafting a Process Inventory from Key Activities7min
1 leituras
Course Overview & Requirements10min
1 exercício prático
Week 1 Quiz on Customer-Centric Strategy22min
Semana
2How do you prototype IT solutions people want to use?
You’ve learned that being more intentional and acquiring and actionable understanding not just of what users say but of what they do is key to delivering successful IT. Now you’re going to learn more detail on how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes.
7 vídeos (total de (Total 33 mín.) min), 1 teste
7 videos
An Example of Prototyping with Process4min
Demo: Sketching a Process Design6min
Validation Criteria: 0, 30, 90 Days9min
Skit: Process Design3min
Skit: Validation Criteria1min
Course Summary1min
1 exercício prático
Week 2 Quiz on Prototyping IT Solutions22min
Instrutores
Alex Cowan
Faculty & Batten FellowDarden School of Business
Sobre Universidade da Virgínia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao adquirir o Certificado?
Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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