Using Factor Analysis to Identify Underlying Constructs - Part 3

Do curso por Universidade Emory
Survey analysis to Gain Marketing Insights
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Universidade Emory
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Curso 4 de 6 em Specialization Foundations of Marketing Analytics
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Implementing Factor Analysis
This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.

Conheça os instrutores

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School