Informações sobre o curso
4.5
99 classificações
29 avaliações
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100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 15 horas para completar

Sugerido: 2-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 15 horas para completar

Sugerido: 2-3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
4 horas para concluir

Course Overview & Week 1: Business & the Environment

Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environment and how environmental activists, lobbyists, journalists, and legislators think about the same ideas. The session also deals with the evolution of environmental concern over the last 60 years and how business has responded. Objectives: To understand the different mindset that business has with respect to other parts of civil society and develop an appreciation for the relatively rapid evolution that has occurred in the relationship between business and the environment in the last 60 years. ...
Reading
7 videos (Total 54 min), 5 leituras, 1 teste
Video7 videos
1. Course Introduction7min
2. Governance & Sustainability8min
3. Six Differences9min
4. The Last 60 Years11min
5. How Business Has Responded10min
6. Session Summary: It's Not About Right and Wrong!4min
Reading5 leituras
About This Course2min
Course Syllabus5min
Required Reading Week 1: "A Strategic Approach to Sustainability"30min
Recommended Reading: Strategy & Sustainability (Optional)min
Quiz 1 Solutions10min
Quiz1 exercício prático
Week 112min
Semana
2
Horas para completar
2 horas para concluir

Week 2 - Strategic Issues

This session calls out the strategic issues in which environmental sustainability plays a key role, such as securing a license to operate, dealing with competition, and shaping consumer and societal perception. Learning Objectives: To dig into the different ways in which the issue of environmental sustainability becomes a subject for business strategy. ...
Reading
6 videos (Total 43 min), 2 leituras, 1 teste
Video6 videos
2. Catastrophic Risks5min
3. License to Operate8min
4. Consumer Response10min
5. Technological Innovation7min
6. Globalization7min
Reading2 leituras
Ted Talk: Elon Musk and the mind behind Tesla20min
Quiz 2 Solutions10min
Quiz1 exercício prático
Week 214min
Semana
3
Horas para completar
2 horas para concluir

Week 3 - Strategic Options

This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the degree to which they choose to comply with or go beyond legislation. Learning Objectives: To understand the idea of environmental sensibility and to explore different levels of response. In addition, learners will be able to determine the right approach for specific firms in a specific sector and place. ...
Reading
6 videos (Total 47 min), 3 leituras, 1 teste
Video6 videos
2. Take the Low Road & Break the Law7min
3. Wait and See6min
4. Show and Tell8min
5. Pay for Principle9min
6. Think Ahead7min
Reading3 leituras
Learning Objectives2min
Ted Talk, "Ray Anderson: The business logic of sustainability"15min
Quiz 3 Solutions10min
Quiz1 exercício prático
Week 312min
Semana
4
Horas para completar
2 horas para concluir

Week 4 - Environmental Interest Groups

Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining how business might consider interacting with them (and vice versa). Learning Objectives: To explore the nature of four different types of environmental interest groups such that their motivations and behaviors can be better understood. ...
Reading
6 videos (Total 51 min), 2 leituras, 1 teste
Video6 videos
2. Conservationists7min
3. Activists12min
4. Localists8min
5. Advocates5min
6. Non-Market Strategy4min
Reading2 leituras
Ted Talk, "Global priorities bigger than climate change"16min
Quiz 4 Solutions10min
Quiz1 exercício prático
Week 410min

Instrutores

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Mike Rosenberg

Assistant Professor
Strategic Management

Sobre IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

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