Informações sobre o curso

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Resultados de carreira do aprendiz

80%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 20 horas para completar
Inglês

Habilidades que você terá

Venture CapitalFinanceCustomerEntrepreneurship

Resultados de carreira do aprendiz

80%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 20 horas para completar
Inglês

Instrutores

oferecido por

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Universidade de Londres

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London Business School

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up98%(13,046 classificações)Info
Semana
1

Semana 1

1 hora para concluir

Introduction: Why this course?

1 hora para concluir
1 vídeo (Total 5 mín.), 5 leituras
1 vídeos
5 leituras
0.2 Glossary10min
0.3 Course outcomes10min
0.4 Assignment before starting Module 110min
Get-to-know-each-other10min
0.6 Getting to know you survey responses10min
4 horas para concluir

Module 1: Why taking venture capital is a bad idea

4 horas para concluir
13 vídeos (Total 109 mín.), 1 leitura, 1 teste
13 videos
1.2 Introduction to Module 1, Part 2: John Mullins4min
1.3 A customer-funded success story - Thomas Knobel9min
1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.8min
1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 28min
1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 39min
1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.9min
1.8 A growth guru's perspective - Interview with Verne Harnish, Part 29min
1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.10min
1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 28min
1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 39min
1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 45min
1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John Mullins7min
1 leituras
1.14 Optional reading10min
Semana
2

Semana 2

3 horas para concluir

Module 2: Matchmaker models

3 horas para concluir
9 vídeos (Total 77 mín.), 1 leitura, 1 teste
9 videos
2.2 A matchmaker success story - Budgetplaces.com6min
2.3 A matchmaker failure story - ProFounder.6min
2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.10min
2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.9min
2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 28min
2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.9min
2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.8min
2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.9min
1 leituras
2.10 Optional reading10min
Semana
3

Semana 3

3 horas para concluir

Module 3: Pay-in-advance models

3 horas para concluir
9 vídeos (Total 75 mín.), 1 leitura, 1 teste
9 videos
3.2 A pay-in-advance success story - Funovation.6min
3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.9min
3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.7min
3.5 A pay-in-advance failure story - The Loot.10min
3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 17min
3.7 Celebrating kids' writing - Jon Smith Part 28min
3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.10min
3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.8min
1 leituras
3.9 Optional reading10min
Semana
4

Semana 4

3 horas para concluir

Module 4: Subscription models

3 horas para concluir
11 vídeos (Total 84 mín.), 1 leitura, 1 teste
11 videos
4.2 Customer-funding winemakers - NakedWines.com8min
4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.7min
4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.9min
4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.7min
4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.7min
4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.9min
4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.8min
4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.4min
4.10 How not to do it: Lessons from failure.4min
4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.8min
1 leituras
4.12 Optional reading10min

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