Informações sobre o curso
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Nível iniciante

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...


Legendas: Inglês

Habilidades que você terá

Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 9 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...


Legendas: Inglês

Programa - O que você aprenderá com este curso

2 horas para concluir


Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course.

9 vídeos ((Total 39 mín.)), 1 leitura, 1 teste
9 videos
1.1 Introduction to Social Innovation6min
1.2 Traditional approaches to public problem solving4min
1.3 A social entrepreneur's approach to problem solving6min
1.4 Introduction to the social enterprise and the social enterprise spectrum6min
1.5 The Importance of the business model1min
1.6 Traits of social enterprise across the spectrum6min
1.7. Meet Carlos and Coco2min
1.8. Anatomy of a Social Entrepreneur2min
1 leituras
Recommended Readings for Week 1. Introduction10min
1 exercício prático
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40min
2 horas para concluir

Define and Design

Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.

13 vídeos ((Total 70 mín.)), 1 leitura, 1 teste
13 videos
2.2 Why is Design Thinking Important for Social Innovation?4min
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5min
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6min
2.5 How to Design Part 3: Prototyping3min
2.6 Embracing Creativity and Innovation3min
2.7 Articulating your Roadmap to Impact: The Logic Model3min
2.8 The Logic Model: Critical Elements6min
2.9 The Logic Model: How to Use It7min
2.10 Three Examples of Logic Models10min
2.11 Tips for Building a Strong Logic Model2min
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7min
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4min
1 leituras
Recommended Readings for Week 2: Define and Design10min
1 exercício prático
Week 2 Quiz: Finding Innovations and the Road to Impact30min
2 horas para concluir

Pilot and Scale

We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation.

11 vídeos ((Total 52 mín.)), 1 leitura, 1 teste
11 videos
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4min
3.3 Examples of Balanced Scorecards7min
3.4 How to Develop a Balanced Scorecard - Overview2min
3.5 How to Develop a Balanced Scorecard - Detail7min
3.6 What is Scale?3min
3.7 The Importance of Scale in the Social Sector2min
3.8 Five Approaches to Scale - Overview3min
3.9 Five Approaches to Scale - Details and Implications5min
3.10 Approaching Scale Critically4min
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5min
1 leituras
Recommended Readings for Week 3. Pilot and Scale10min
1 exercício prático
Week 3 Quiz: Performance Measurement and Scale28min
2 horas para concluir

Sector Selection and Business Models

This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum.

15 vídeos ((Total 73 mín.)), 1 leitura, 1 teste
15 videos
4.2 Features of the Business Model3min
4.3 Business Models along the Business Model Spectrum4min
4.4 Choosing a Model - Introduction5min
4.5 Choosing a Model - How to Choose5min
4.6 Drilling Down on Assessment 2: Competitive Positioning6min
4.7 Competitive Positioning: Market Characteristics and Differentiation4min
4.8 An Example of Competitive Positioning: Blue Avocado5min
4.9 An Example of Competitive Positioning: Jolkona4min
4.10 Key Criteria of Competitive Positioning Assessment2min
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5min
4.12 Balancing Mission and Profit1min
4.13.Carlos and Coco Choose a Business Model8min
4.14 The bottom line54s
4.15. Key Questions all Social Innovators Must Ask5min
1 leituras
Recommended Readings for Week 4. Sector Selection and Business Models10min
1 exercício prático
Week 4 Quiz: Sector Selection and Business Models26min
96 avaliaçõesChevron Right


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Principais avaliações do Social Impact Strategy: Tools for Entrepreneurs and Innovators

por ANov 2nd 2017

Wonderful!!! A great way to organize your thoughts and make your plan more efficient if you want to make a social impact. Thanks Coursera for offering this great tool for social entrepreneurs!

por LHMay 30th 2017

Very informative with lots of practical touch points and examples! I genuinely enjoyed taking part in this online course and it has significantly shaped my own research for my master's degree.



Peter Frumkin

Nonprofit Leadership Program, School of Social Policy & Practice

Sobre Universidade da Pensilvânia

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

  • This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House:

  • The course is available on the following dates:

    Oct 3 - Nov 7

    Oct 31 - Dec 5

    Nov 28 - Jan 2

    Dec 26 - Jan 30

    Jan 23 - Feb 27

    Feb 20 - Mar 27

  • No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit:

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