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Learner Reviews & Feedback for Marketing Analytics Foundation by Meta

4.8
stars
1,761 ratings

About the Course

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed. By the end of this course you will be able to: • Describe how marketers use data to inform campaign decisions • Describe the basic principles of marketing • Identify why data analysis matters in digital marketing • Implement the Meta pixel to capture data used to track visitor activity on a website • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports • Explain the significance of the privacy regulations that govern the online marketing space Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners should have basic internet navigation skills and be eager to participate....

Top reviews

JI

Jul 8, 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.

MP

Jul 10, 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.

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326 - 350 of 398 Reviews for Marketing Analytics Foundation

By xu z

Dec 13, 2021

木有比恩

By Asma A

Oct 20, 2023

5

By Elizabeth S

Oct 5, 2022

U

By Papa M “ S

May 12, 2022

5

By M. R C

May 1, 2022

Good Course, however I feel that the videos have too much instructor and not enough ON the "chalk boards."

I mean this by how the course is "showing" us much less & "telling" us TOO MUCH, if that makes any sense?

The paragraphs that the instructor is reading from are very good & explanatory, and I am learning from them, but perhaps bring a BIT MORE of these UP to the VIDEO side in bullet points, OR parse the paragraphs into M&P format so they are in bullet form where & when possible? LETTERS, BULLETS and/or NUMBERING make learning quicker & easier.

Just a suggestion.

By Lenka S

Jun 17, 2023

Practical basic course that covers all you need to know to get started. New marketers might find a lot of value and new information in this course. More experience marketers might use this as a great opportunity to review what they know and just a necessary step in going through the certification even though they'll be familiar with most of the content.

By Katia O

Feb 11, 2022

Everything is great except the exercises using Google Ads and Google Analytics; the virtual simulation is very limited and has no freedom of choice (only 3 buttons work), it would be great if we could have access to this platform in full (or at least more features) and work on more detailed exercises instead of doing so many blog posts.

By Roselyn I R

May 13, 2022

There is a lot of information I learned. Being from a Marketing background, there was also some review that I appreciated. Some of the videos would stop in the middle though and I am not sure if it has something to do with the website or if it is more related to my wi-fi connection. Looking forward to the next course.

By Arohi C

May 22, 2022

The course is quite helpful in establishing the context for marketing analytics in strategic communication. It further strengthens my belief that creative professionals should not only be adept at delivering meaningful and insightful communcation, but also at marketing analytics that informs communication.

By Fernanda A

Feb 8, 2022

Muy básico para los que quieran saber un poco el potencial del marketing digital sin meterse al detalle de ejecución y operación. Útil para toma de decisiones en dirección de equipos que involucre estas áreas pero no sea su actividad principal.

By Marty M

Jan 20, 2024

Super valuable class. I didn't give 5 stars because of the lack of hands on examples but if you take really good notes and can apply your own examples, you can learn a lot in this course. 4.5/5

By Tyneil A

May 8, 2023

I feel smarter already. Eager to keep on going. Learning skills to get a career in an industry that is up and coming and has so much to offer is excited in itself

By Anna D

Feb 24, 2022

Liked it a lot, covers basics on real life examples, mock access to Google or Facebook ad managers would be even better to try it out.

By Daria R

Aug 1, 2022

Good basic course. Everything is very clear . It helps to sort out all the information on the shelves in the head.

By Iggy Z

Sep 1, 2022

It's okay, has some basic knowledge. helps you learn the terms and understand how it works. good for beginners.

By OluwaBunmi I A

Apr 23, 2023

Excellent and Explanatory. The instructor did a great job to break down in details the knowledge required.

By Ahmad S R

Jul 4, 2022

It was nice although it could have gone a bit further with the explanation of analytics inside the sites

By Ria A

Apr 28, 2022

I would have liked more knowledge regarding how to use google analytics and facebook ads manager.

By Izyan I

Mar 23, 2022

Good information for a start marketing. Looking forward for guideline tools to use as analytics.

By Abdelaziz S

Apr 19, 2022

This course provided me with an excellent introduction to the marketing analytics landescape.

By Pulivarthy S

Jan 11, 2022

I'm learner from india, i want the data privacy regulation laws knowledge of my country

By Catalina M

Aug 13, 2023

Bueno. Mi error al pensar que por ser entregado por Meta debía profundizar más en Meta

By Geneva F

May 8, 2022

Very informative and a high level review of a college-level Digital Marketing course.

By Hanlu D

Apr 26, 2022

Very detail marketing analytic foundation knowledge.

Basically covered everything

By Luong M T

Dec 20, 2021

Very usefull course. It provides me some knowleges that I have nerver know before