Informações sobre o curso
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Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 2-3 hours/week...

Inglês

Legendas: Inglês, Francês

Habilidades que você terá

Digital StrategyBusiness ModelInnovationEntrepreneurship

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 2-3 hours/week...

Inglês

Legendas: Inglês, Francês

Programa - O que você aprenderá com este curso

Semana
1
4 horas para concluir

Why Digital Changes Everything

Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why....
5 vídeos (total de (Total 23 mín.) min), 12 leituras, 4 testes
5 videos
How to harness the power of digital disruption?6min
Why the pace of technological change is faster than ever?5min
Why digital opens up so many great opportunities for entrepreneurship?4min
How open digital innovation can unlock new growth?5min
12 leituras
Let's break the ice!10min
Learning outcomes10min
Professors are there, but you don't see us!10min
Make the most of this MOOC (assessment, quizz, forums,...)10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
4 exercícios práticos
Digital disruption16min
The pace of digital technological change16min
The new entrepreneurial context14min
Digital open innovation12min
Semana
2
3 horas para concluir

Creating Value in a Digital World

Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems....
4 vídeos (total de (Total 24 mín.) min), 8 leituras, 4 testes
4 videos
How digital architectures are opening new business horizons?7min
Why physical spaces are even more crucial in the virtual world?5min
How to make a profit from free or no-margin products and knowledge sharing?6min
8 leituras
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
4 exercícios práticos
Externalities12min
Connecting products and businesses16min
Digital third places16min
Digital business models16min
Semana
3
2 horas para concluir

Thinking and acting differently

Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular....
3 vídeos (total de (Total 17 mín.) min), 6 leituras, 3 testes
3 videos
How successful digital entrepreneurs make the most of what they’ve got?5min
How digital has changed the meaning of property and piracy?5min
6 leituras
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
3 exercícios práticos
Strategy in the digital era14min
Effectuation in a digital world18min
Property in the digital world12min
Semana
4
3 horas para concluir

Entrepreneurship in a Digital World

We usually think of the entrepreneur’s challenge as coming up with a “great idea.” But the new digital world doesn’t work on belief alone. Promises, and ideas’ potential, must be based on tangible facts. That’s why execution is so much more important than ideas. This module looks at the new context for entrepreneurs and the skills they need to succeed, including the supreme importance of execution, the key things every successful startup must do, and the essential skill of pitching ideas. ...
4 vídeos (total de (Total 19 mín.) min), 9 leituras, 4 testes
4 videos
Why execution, not ideas, is the key to digital success?4min
What seed funds see when they look at a digital business?4min
Why pitching is a must-have skill for digital entrepreneurs?5min
9 leituras
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Tell us what you think10min
4 exercícios práticos
The key factors of success for startups18min
The entrepreneurial epiphany16min
The new rationality of seed funds18min
The art of pitching18min
4.6
158 avaliaçõesChevron Right

60%

comecei uma nova carreira após concluir estes cursos

27%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por TMOct 16th 2017

I just want to say a big "Thank you!" for setting up this course, it has given me so much useful knowledge, I can already not believe how I was able to do my work before I started the course.

por SKOct 1st 2016

This course was very well paced and designed. The information and the reading part was very helpful to understand the ongoing digital revolution and innovation leading to new evolution.

Instrutores

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Thomas Houy

Associate Professor
Management Science
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Laurent Gille

Emeritus Professor
Economics
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Valérie Fernandez

Professor
Management Science
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Rémi Maniak

Full-Time Professor
Innovation Management

Sobre Instituto Mines-Télécom

Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies. Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century. Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France....

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