Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
oferecido por
Inovação em um mundo digital
Instituto Mines-Télécom
Informações sobre o curso
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Habilidades que você terá
Digital StrategyBusiness ModelInnovationEntrepreneurship
Resultados de carreira do aprendiz
57%
comecei uma nova carreira após concluir estes cursos
29%
consegui um benefício significativo de carreira com este curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 12 horas para completar
Inglês
Legendas: Inglês, Francês
Programa - O que você aprenderá com este curso
4 horas para concluir
Why Digital Changes Everything/
Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.
4 horas para concluir
5 vídeos (Total 23 mín.), 12 leituras, 4 testes
5 videos
How to harness the power of digital disruption?6min
Why the pace of technological change is faster than ever?5min
Why digital opens up so many great opportunities for entrepreneurship?4min
How open digital innovation can unlock new growth?5min
12 leituras
Let's break the ice!10min
Learning outcomes10min
Professors are there, but you don't see us!10min
Make the most of this MOOC (assessment, quizz, forums,...)10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
4 exercícios práticos
Digital disruption16min
The pace of digital technological change16min
The new entrepreneurial context14min
Digital open innovation12min
3 horas para concluir
Creating Value in a Digital World
Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.
3 horas para concluir
4 vídeos (Total 24 mín.), 8 leituras, 4 testes
4 videos
How digital architectures are opening new business horizons?7min
Why physical spaces are even more crucial in the virtual world?5min
How to make a profit from free or no-margin products and knowledge sharing?6min
8 leituras
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
4 exercícios práticos
Externalities12min
Connecting products and businesses16min
Digital third places16min
Digital business models16min
2 horas para concluir
Thinking and acting differently
Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.
2 horas para concluir
3 vídeos (Total 17 mín.), 6 leituras, 3 testes
3 videos
How successful digital entrepreneurs make the most of what they’ve got?5min
How digital has changed the meaning of property and piracy?5min
6 leituras
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
3 exercícios práticos
Strategy in the digital era14min
Effectuation in a digital world18min
Property in the digital world12min
3 horas para concluir
Entrepreneurship in a Digital World
We usually think of the entrepreneur’s challenge as coming up with a “great idea.” But the new digital world doesn’t work on belief alone. Promises, and ideas’ potential, must be based on tangible facts. That’s why execution is so much more important than ideas. This module looks at the new context for entrepreneurs and the skills they need to succeed, including the supreme importance of execution, the key things every successful startup must do, and the essential skill of pitching ideas.
3 horas para concluir
4 vídeos (Total 19 mín.), 9 leituras, 4 testes
4 videos
Why execution, not ideas, is the key to digital success?4min
What seed funds see when they look at a digital business?4min
Why pitching is a must-have skill for digital entrepreneurs?5min
9 leituras
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Readings10min
Video transcript10min
Tell us what you think10min
4 exercícios práticos
The key factors of success for startups18min
The entrepreneurial epiphany16min
The new rationality of seed funds18min
The art of pitching18min
Avaliações
Principais avaliações do INOVAÇÃO EM UM MUNDO DIGITAL
por TMOct 15, 2017
I just want to say a big "Thank you!" for setting up this course, it has given me so much useful knowledge, I can already not believe how I was able to do my work before I started the course.
por SKSep 30, 2016
This course was very well paced and designed. The information and the reading part was very helpful to understand the ongoing digital revolution and innovation leading to new evolution.
por PPApr 23, 2017
Enabling IT focuses on helping organizations respond more effectively to changing business needs and gain a competitive advantage by spurring innovation and growth in a Digital World
por SBJan 26, 2017
This is really a wonderfull collection of material and guidance on understanding the digital economy and it's effects on our everyday lives, Jobs and businesses. A must take!
por MSJul 8, 2016
So far it has been really cool journey through this course. Lectures are concise, practical and further readings are well selected and offer a broad source of knowledge.
por AMJan 16, 2018
What a great course! The new insights on modern capitalisation and innovation is amazing. I've learnt a lot and would urge anyone business oriented person to do it.
por BOct 16, 2016
Really good class about digital world, changes, strategies and start-up.\n\nClear and easy to understand\n\nA lot of good informations and supplements for classes.
por GLFeb 11, 2016
Excellent Course, Practical and Useful. Should be Considered by People who aware or what is important nor aware about Digital World and corresponding Benefits and
por ZUApr 1, 2017
Excellent introductory course. Simple, beautiful, well structered videos, great articles and youtube videos. I would definitely recommend for beginners.
por SSMar 18, 2016
This was a great overview of key concepts. Great introduction to the industry with the right level of specific detail to enable understanding.
por SHMar 22, 2020
Very good course. I have learned interesting topics on digital disruptions and transformation. I would recommend others to join this course.
por ASMar 6, 2018
This is a highly recommended course, which identifies the basic ideas of digital disruption and digital innovation in today's day and age.
por TBFeb 9, 2016
Absolutely outstanding. The course is well-paced, relevant, and engaging. I will be recommending this course to several of my colleagues.
por JSApr 23, 2016
Amazing course! The best course I've taken at Coursera so far.\n\nGreat lectures content + additional material with real world examples.
por CAApr 24, 2016
High energy, incredibly engaging, packed with interesting information for both people who work in related themes and people who don't.
por MVJul 30, 2016
Very interesting and enjoyable course. This has changed a lot in my entrepreneurial mife. I strongly recommend it
por NWMay 23, 2017
very informative course, would be nice to have a practical assignment rather than just lots of small tests
por LGJun 5, 2018
Very interesting topics are covered in this course, and the material provided supports all the points
por PCDec 12, 2015
I love this course and appreciate all the efforts from the instructors, they did an excellent job!
por IDApr 30, 2017
The only downside of this course is absence of certificate. Everything else is extremely great.
oferecido por
Instituto Mines-Télécom
Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.
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