Informações sobre o curso: Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever. This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 15 concepts that are essential for understanding the new mechanisms of digital business and innovation. Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries. Week 1 : Why Digital Changes Everything Week 2 : Creating Value in a Digital World Week 3 : Thinking and Acting Differently Week 4 : Entrepreneurship in a Digital World This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by four expert professors and researchers from Telecom ParisTech, a leading European graduate school in the field of digital technology and social science. This MOOC is supported by the Patrick and Lina Drahi Foundation. Follow us! Twitter : https://twitter.com/DigitalMooc Facebook : http://on.fb.me/1P1sLXi

Desenvolvido por: Instituto Mines-Télécom

Ministrado por: Rémi Maniak, Associate Professor
Management Science
Ministrado por: Thomas Houy, Associate Professor
Management Science
Ministrado por: Laurent Gille, Professor
Economics
Ministrado por: Valérie Fernandez, Professor
Management Science

Compromisso	4 semanas de estudo, 2 - 3 horas por semana.
Idioma	English, Legendas: French
Como ser aprovado	Seja aprovado em todas as tarefas para concluir o curso.
Classificação do usuário	4.6 estrelas Classificação média do usuário 4.6Veja o que os aprendizes disseram

Programa

SEMANA 1

Why Digital Changes Everything

Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.

5 vídeos, 12 leituras

Reading: Let's break the ice!
Reading: Learning outcomes
Reading: Professors are there, but you don't see us!
Reading: Make the most of this MOOC (assessment, quizz, forums,...)
Vídeo: How to harness the power of digital disruption?
Reading: Readings
Discussion Prompt: Your examples of Digital disruption
Reading: Video transcript
Vídeo: Why the pace of technological change is faster than ever?
Reading: Readings
Discussion Prompt: Your examples of The pace of digital technological change
Reading: Video transcript
Vídeo: Why digital opens up so many great opportunities for entrepreneurship?
Reading: Readings
Discussion Prompt: Your examples of The new entrepreneurial context
Reading: Video transcript
Vídeo: How open digital innovation can unlock new growth?
Reading: Readings
Discussion Prompt: Your examples of Digital open innovation
Reading: Video transcript

Nota atribuída: Digital disruption

Nota atribuída: The pace of digital technological change

Nota atribuída: The new entrepreneurial context

Nota atribuída: Digital open innovation

SEMANA 2

Creating Value in a Digital World

Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.

4 vídeos, 8 leituras

Reading: Readings
Discussion Prompt: Your examples of The power of externalities
Reading: Video transcript
Vídeo: How digital architectures are opening new business horizons?
Reading: Readings
Discussion Prompt: Your examples of Connecting products and businesses
Reading: Video transcript
Vídeo: Why physical spaces are even more crucial in the virtual world?
Reading: Readings
Discussion Prompt: Your examples of Third Digital Places
Reading: Video transcript
Vídeo: How to make a profit from free or no-margin products and knowledge sharing?
Reading: Readings
Discussion Prompt: Your examples of Digital business models
Reading: Video transcript

Nota atribuída: Externalities

Nota atribuída: Connecting products and businesses

Nota atribuída: Digital third places

Nota atribuída: Digital business models

SEMANA 3

Thinking and acting differently

Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.

3 vídeos, 6 leituras

Reading: Readings
Discussion Prompt: Your examples of Strategy in the digital era
Reading: Video transcript
Vídeo: How successful digital entrepreneurs make the most of what they’ve got?
Reading: Readings
Discussion Prompt: Your examples of Effectuation in a digital world
Reading: Video transcript
Vídeo: How digital has changed the meaning of property and piracy?
Reading: Readings
Discussion Prompt: Your examples of Intellectual property in the digital world
Reading: Video transcript

Nota atribuída: Strategy in the digital era

Nota atribuída: Effectuation in a digital world

Nota atribuída: Property in the digital world

SEMANA 4

Entrepreneurship in a Digital World

We usually think of the entrepreneur’s challenge as coming up with a “great idea.” But the new digital world doesn’t work on belief alone. Promises, and ideas’ potential, must be based on tangible facts. That’s why execution is so much more important than ideas. This module looks at the new context for entrepreneurs and the skills they need to succeed, including the supreme importance of execution, the key things every successful startup must do, and the essential skill of pitching ideas.

4 vídeos, 9 leituras

Reading: Readings
Discussion Prompt: Your examples of The key factors of success for startups
Reading: Video transcript
Vídeo: Why execution, not ideas, is the key to digital success?
Reading: Readings
Discussion Prompt: Your examples of The entrepreneurial epiphany
Reading: Video transcript
Vídeo: What seed funds see when they look at a digital business?
Reading: Readings
Discussion Prompt: Your examples of The new rationality of seed funds
Reading: Video transcript
Vídeo: Why pitching is a must-have skill for digital entrepreneurs?
Reading: Readings
Discussion Prompt: Your examples of The art of pitching
Reading: Video transcript
Reading: Tell us what you think

Nota atribuída: The key factors of success for startups

Nota atribuída: The entrepreneurial epiphany

Nota atribuída: The new rationality of seed funds

Nota atribuída: The art of pitching

Perguntas frequentes

Quando terei acesso aos vídeos do curso e às tarefas?

E se eu precisar de tempo adicional para concluir o curso?

O que obtenho se eu pagar por este curso?

Posso fazer este curso gratuitamente?

Como funciona a política de reembolso?Como funciona a política de reembolso?

Existe algum auxílio financeiro disponível?

Como funciona

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Desenvolvedores

Instituto Mines-Télécom

Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies. Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century. Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France.

Classificações e avaliações

Avaliado em 4.6 de 5 decorrente de 496 avaliações

Really great course to understand digitalization !

Très intéressant pour prendre du recul sur mon travail au quotidien. De mon point de vue, il ne faut pas négliger dans ce parcours la richesse des documents associés aux vidéos. Petit point d'amélioration : les exemples sont illustrés qu'avec des exemples américains. Nous avons une frenchtech, des licornes également.. il serait bien plus intéressant de parler de notre écosystème.

Great courser for all people who wants to deep-dive with Innovation. A lot of examples and deep understanding the key indicators and how technology impacts on the world around us.