Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.
Informações sobre o curso
Resultados de carreira do aprendiz
50%
27%
Habilidades que você terá
Resultados de carreira do aprendiz
50%
27%
oferecido por

Instituto Mines-Télécom
Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies.
Programa - O que você aprenderá com este curso
Why Digital Changes Everything
Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why.
Creating Value in a Digital World
Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems.
Thinking and acting differently
Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.
Entrepreneurship in a Digital World
We usually think of the entrepreneur’s challenge as coming up with a “great idea.” But the new digital world doesn’t work on belief alone. Promises, and ideas’ potential, must be based on tangible facts. That’s why execution is so much more important than ideas. This module looks at the new context for entrepreneurs and the skills they need to succeed, including the supreme importance of execution, the key things every successful startup must do, and the essential skill of pitching ideas.
Avaliações
Principais avaliações do INOVAÇÃO EM UM MUNDO DIGITAL
I just want to say a big "Thank you!" for setting up this course, it has given me so much useful knowledge, I can already not believe how I was able to do my work before I started the course.
This course was very well paced and designed. The information and the reading part was very helpful to understand the ongoing digital revolution and innovation leading to new evolution.
Enabling IT focuses on helping organizations respond more effectively to changing business needs and gain a competitive advantage by spurring innovation and growth in a Digital World
This is really a wonderfull collection of material and guidance on understanding the digital economy and it's effects on our everyday lives, Jobs and businesses. A must take!
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