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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

1,571 classificações
317 avaliações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações


6 de out de 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.


25 de mai de 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

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201 — 225 de 312 Avaliações para o A importância de saber ouvir

por WanPing,Wei

20 de abr de 2017

I love this course!

por Syed A S

15 de dez de 2019

IBM Cloud, awesome

por Abiola F

6 de set de 2018

Extremely helpful!

por curt k

24 de mai de 2020

Learning so much!

por Jaisee M

4 de mai de 2020

very useful tools


24 de set de 2019

Fantastic lessons

por Jonathan R

5 de out de 2017

Very informative!

por Hazem H

19 de ago de 2017

very informative!

por Eva R

17 de mar de 2016

Excellent course!

por Arindam B

30 de jun de 2017

an excellent one

por Dennis G

16 de set de 2016

Very insightful.

por Ana D P

11 de fev de 2016

I learned A LOT!

por Chawki E

29 de ago de 2017

powerful course

por Christine a

12 de dez de 2015

Loved the class

por Eman w

15 de mai de 2022

good experince

por Sergio V H

20 de mai de 2016

Awesome course

por Erwin F R M

20 de ago de 2019

great content

por Ellyka A d S G

4 de mar de 2018

Great course.

por Víctor R O L

7 de abr de 2017

Great course!

por Walfredo d F

6 de jan de 2017

Great course.

por Fabián G

19 de fev de 2016


por erick j m

4 de jan de 2016


por EL M C

26 de nov de 2018

amazing <3

por Yauri

8 de jan de 2016


por ezechukwu

2 de nov de 2015