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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

1,596 classificações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações


6 de out de 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.


25 de mai de 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

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126 — 150 de 319 Avaliações para o A importância de saber ouvir

por Muhammad A Y

13 de abr de 2019

i am very thanks to coursera and my beloved Randy Hlavac really good content of this course .

por Yogita S

3 de mar de 2020

# An Excellent Learning Experience # Learnt New SOCIAL Skills & Expertises # Overall a FAB #

por Menka M

11 de jul de 2020

I enjoyed this course. This Module "The Importance of Listening " improved my knowledge .

por Clive S

24 de jul de 2016

Engaging, relevant and grounded in the real world. Competency-based education at its best

por Efthimios K

21 de mai de 2019

After this course i first understand how to deal with social media practically.Thank you

por José J M R

17 de jun de 2018

It is a great course, where they give you important tools and good sources of knowledge.

por Ma C F

30 de jul de 2020

This course is insightful! Never thought I'd be able to learn so much in a few days.

por Manish T

12 de nov de 2015

The course provided exemplary knowledge and enabled development of practical skills.

por Femi A

26 de out de 2017

The entire MOOC was superb and insightful, Thumbs up to you guys at Coursera and NU

por Vanessa V

7 de nov de 2019

I loved this course. I really gives you an idea of how social media really works.

por Dmytro Z

20 de abr de 2018

It was great experience within the experiments and helpful insights! Thank you!

por Shannon F

11 de nov de 2019

I have learned a lot and I feel confident about applying these skills at work.

por leslie

28 de mai de 2017

It is so important to listen...I knew it but NOW I really know it! Thank you!

por Priyanka S

21 de set de 2017

Wonderful course !!! learnt a lot about social tools and how to use them !!

por Chhavi K

27 de jan de 2020

The course is very insightful. I loved the examples given in the course.

por ebony d

10 de mar de 2017

They provide you with great tools! Perfect for people just starting out.

por Geri Z

6 de nov de 2018

Decent course. I hope I can continue following your courses for free...

por Daniel E T M

17 de jan de 2019

one of the best courses for hands in platforms to use and understand.

por Stacy D A

8 de abr de 2017

This is a very important course. I am currently using this at work.

por Yu T C

2 de set de 2016

Very good practice to get deep know about your future target market.

por Ken W

23 de abr de 2017

Course provides a good overview of social media monitoring tools.

por Alfredo A

21 de dez de 2016

Excellent contents, orientation and technical skills induction!

por Ekaterina S

4 de jul de 2017

very informative with good insights and practical implications

por Vay R

5 de dez de 2016

Great course and great tools. I can't wait for the next course

por Alessio S

25 de jun de 2017

Great tools and explanation on how to find your target market