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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

1,596 classificações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações


6 de out de 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.


25 de mai de 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

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26 — 50 de 319 Avaliações para o A importância de saber ouvir

por Andre D d S

20 de fev de 2021

Amazing course!

por Deleted A

31 de out de 2021

<3 thankss

por Mubasher N

31 de mar de 2021


por Nelly M C S

15 de fev de 2021


por trietlmcs150396

10 de jun de 2021


por Muhammad A

4 de jun de 2021



14 de jul de 2022

Good insights on knowledge of social media listening tools, and how to best use them to know our markets..

por Travis L

8 de fev de 2021

While this course provides a lot of excellent theories and suggestions for how to accomplish social listening, the websites and tools that they reference are outdated and are no longer free to use for this class making it difficult to do the actual assignments. At times the course almost comes across as an affiliate marketing ploy to get you to sign up for a bunch of services promoted by the course. That being said, this course lays some solid groundwork for students to put together a strategy for monitoring social media channels and becoming influential within social media channels to bring greater value to their brand. Should a student be apart of an organization that is looking to dedicate resources to building out a social media strategy, the learner will have a great starting point by which to help their organization seek out and engage the proper vendors to help them build this strategy effectively.

por Kimberly R

3 de ago de 2021

I loved Randy Hlavac's presentations and his obvious expertise but many of the social media tools are outdated and made it difficult (and super time-consuming) to complete this MOOC. I also really enjoyed his guests. Thank you all :)

por Mariana M

10 de mar de 2017

I understand that it's important to know and get familiar with the tools but in my case I already use hootsuite to share and analyse my content. It was very confusing all the tutorials around the platforms.

por Casey F

7 de out de 2016

more of an ad for all of these software companies rather than being taught anything.

por Diana G

3 de mar de 2016

Using MOOC 2, I was really hoping we would go more in depth on (free) tools like Google Analytics. I would have liked information on how to better utilize the information I get from Twitter, Pinterest, and Facebook's built in analytics tools as well. I know I'm under-utilizing them at present, and there's good stuff there.

In spite of claims to the contrary, the Lexalytics and IBM Bluemix videos did feel like extended infomercials. Moreover, I work for a small non-profit, and we have neither the funds or bandwidth to utilize programs like this. I think the time could have been better used doing a deeper dive with Klout and SocialMention. I'm working on the assignment now and feel like we barely scraped the surface with both of these programs.

There are just too many tools being introduced in this MOOC, and not enough practical learning. Tools are fantastic, but it's important to be utilizing them properly, otherwise I end up feeling like I'm wasting time.

por Kathryn B

8 de jan de 2017

I am a bit frustrated, as the course is built around this amazing tool: IBM Bluemix, that gave us high hopes of extracting super useful information, but it is impossible to use. The instructions seem outdated and not relevant to the actual tool, there are lots of different sets that make it even more confusing and even after getting round a lot of the technical difficulties, the tool doesn't seem to be very useful... :( I feel like I wasted a lot of time trying to get this to work, with no results so far.

por Lisa R

3 de mai de 2016

This course has some great information and guidance for delving into the social media landscape. However, the tools that come with the paid version are not easy to use or well explained for the lay person.

por Don S

3 de jul de 2017

Needs updating. Several links no longer work.

por Candace H

7 de out de 2019

I felt that this course threw a lot of resources at us, but did a poor job of explaining the resources. For instance when using Keyword Finder, how do I determine which keywords would be better to focus on in trigger communities versus passion communities? What do the various abbreviations/acronyms mean? How do I understand the value?

This course seems like the instructor tried to make updates about 2 years ago, but it ends up leaving the whole thing feeling choppy and inconsistent.

por Palle C

24 de mar de 2018

I regret to say that this course is not up to date any more. I sadens med to say so. The other courses I have take where superb. But this one is a dissapointment sadly to say.

I hope the can make a now version with up to date tools and interviews. You must remember this social media is moving very fast.

por Bilge C

9 de set de 2018

An outdated course

por Bonnie W

6 de nov de 2015


por Diana J

10 de mai de 2020

Great course with real-world practice using real tools. Provides useful case studies for business building application. It requires you to actively post and use social media and tolls throughout culminating in a project assignment that combines many of the tools to develop the foundational components of your own social media marketing plan. I have dramatically increased my comfort level and experience in social media marketing dramatically. Thank you! My only recommendation is to regularly update and address the changes in some tools which are probably difficult to keep up with.

por Halliday N

15 de fev de 2016

Just like MOOC 1, this class is absolutely incredible. Professor Hlavac is great at breaking everything down and making it easy to comprehend. The only thing I had trouble with were the analytic programs mentioned in the course. Bluemix required more programming skills than I had to get it to really work for me. Semantria, on the other hand, seems to be a fantastic program, but I don't use Microsoft Excel. I may have to buy Excel just so I can use Semantria! It looks great!

por Gian G K

4 de mai de 2020

Great course! It enabled me to look further on social. Public (social) talk must not be taken for granted. People are talking about stuff that might become big in your industry or for your company. Helps the learner familiarize with social analytics tools that can be helpful for your company. There, indeed, is real importance in listening.

"Everyone should be quick to listen and slow to speak . . . "

James 1:19, NIV

por Ellinor G

12 de set de 2020

This is an extremely useful course, with tens of great tools which you can use for free, all very well explained. Clear and well thought material throughout.

Great assignments too: very hands on and the work you do on them will actually advance your project in real life - a huge bonus.

Thank you so much for all the learning so far, I am so very much looking forward to the next courses in this specialization!

por Michael S

14 de jan de 2017

Totally worth the money and time (weekly 2-3 hours work). Wish I had even more time to further cement my social listening skills, but obviously I am doing this while I try to lead and manage my company, so it can be a little bit hard to balance. I am so glad to start this Social Media Marketing Certificate. 2 down and 4 more to go to complete the whole thing. I am so excited and pumped!

por James S

23 de set de 2020

After years of paying persons as well as trying on line educational programs, I've exhaulted myself, as well as wasted years of time, and monies, trying to get the ranking and to increse sales, for once I feel I have found a place, that I can better understand as well as control my social markenting. I reconmmend this coures for all.