Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
oferecido por
Foundational Skills for Communicating About Health
Universidade de MichiganInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
O que você vai aprender
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
Habilidades que você terá
Health CommunicationStorytellingCommunicationMessagingTailoring communications
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
oferecido por
Universidade de Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Programa - O que você aprenderá com este curso
2 horas para concluir
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
2 horas para concluir
8 vídeos (Total 51 mín.), 3 leituras, 5 testes
3 horas para concluir
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
3 horas para concluir
6 vídeos (Total 40 mín.), 2 leituras, 8 testes
2 horas para concluir
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
2 horas para concluir
4 vídeos (Total 31 mín.)
4 horas para concluir
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
4 horas para concluir
13 vídeos (Total 56 mín.), 3 leituras, 3 testes
Avaliações
Principais avaliações do FOUNDATIONAL SKILLS FOR COMMUNICATING ABOUT HEALTH
por VA5 de Abr de 2020
Dr Brian is an excellent teacher with precise and discrete ideas amalgamated together so well to get an overall core of the communication skills was way too easier and clear. Thank you so much.
por KV18 de Jun de 2021
thank you very much for this skills gain course,this course is very helpful to increase my communicating skills.a lot of thanks to instructer and team coursera.thank you very much.
por CG11 de Set de 2021
I have learned a lot in this course. It is not boring because they provide not only readings but also video. Thank you so much!
por PG27 de Jun de 2021
It is a well designed course and has helped us understand the basics and structuring required for Health Communication
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