Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
oferecido por
Foundational Skills for Communicating About Health
Universidade de MichiganInformações sobre o curso
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
O que você vai aprender
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
Habilidades que você terá
Health CommunicationStorytellingCommunicationMessagingTailoring communications
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 14 horas para completar
Inglês
Legendas: Francês, Portuguese (European), Russo, Inglês, Espanhol
oferecido por
Universidade de Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Programa - O que você aprenderá com este curso
2 horas para concluir
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
2 horas para concluir
8 vídeos (Total 51 mín.), 3 leituras, 5 testes
8 videos
What can go wrong?7min
Audience and Goals11min
Creating an Audience-Goal Worksheet7min
Audience-Goals Example: Community Brochure5min
Audience-Goals Example: Scientific Conference6min
Audience-Goals Example: Advocacy Brief5min
Audience-Goals Example: This Course Segment4min
3 leituras
Faculty Introduction and Acknowledgements1min
Help Us Learn More About You!5min
Note about videos1min
5 exercícios práticos
Introductory Story of Science exercise20min
Audience / Goals Practice: Public Meeting10min
Audience / Goals Practice: Genetic Test Report10min
Audience / Goals Practice: Annual Clinic Report10min
Audience / Goals Practice: Airport Poster10min
3 horas para concluir
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
3 horas para concluir
6 vídeos (Total 40 mín.), 2 leituras, 8 testes
6 videos
What makes a good Central Message?7min
Idea Space3min
Inverted Triangle7min
Inverted Triangle Examples11min
Inverted Triangle Useful Structure4min
2 leituras
Half-Life Your Message Activity Instructions10min
A Note About The Next Set Of Items1min
8 exercícios práticos
Half-Life Your Message Reflection15min
Create a Central Message30min
How many points in a paragraph (1)5min
How many points in a paragraph (2)5min
How many points in a paragraph (3)5min
Critique / rewrite paragraphs10min
Evaluate summary using rubric (1)10min
Evaluate summary using rubric (2)10min
2 horas para concluir
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
2 horas para concluir
4 vídeos (Total 31 mín.)
4 videos
Active vs. Passive Voice6min
Tools and Sites for Plain Language8min
Dejargonizer video5min
2 exercícios práticos
Passive voice to active voice10min
Replacing jargon in sentences20min
4 horas para concluir
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
4 horas para concluir
13 vídeos (Total 56 mín.), 3 leituras, 3 testes
13 videos
Power of Stories4min
The Link Between Messaging and Narrative3min
Health Sciences & Management Can be Stories4min
ABT (And, But, Therefore)7min
ABT in Science Stories6min
Other Examples of ABT3min
ABT X 24min
The Findings ABT2min
Post-Interview debrief Dr. Skip Lupia4min
One-pager Briefs4min
Advocacy Examples: Inverted Triangles + ABT3min
Advocacy Example: Repeated Inverted Triangle4min
Macro- vs. Micro-Message Structures1min
3 leituras
External Video (10 min): Communicating to Policymakers10min
Letter to EPA: CPP Replacement10min
Letter to EPA: Toxic Substance Control Act10min
2 exercícios práticos
Evaluate ABT x 2 examples20min
Create ABT x 2 from provided research paper45min
Avaliações
Principais avaliações do FOUNDATIONAL SKILLS FOR COMMUNICATING ABOUT HEALTH
por VA5 de Abr de 2020
Dr Brian is an excellent teacher with precise and discrete ideas amalgamated together so well to get an overall core of the communication skills was way too easier and clear. Thank you so much.
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