Informações sobre o curso
4.8
1,248 classificações
411 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 24 horas para completar

Sugerido: 5 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Mongolian

Habilidades que você terá

Business PlanMarket ResearchEnglish LanguageEntrepreneurship
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 24 horas para completar

Sugerido: 5 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Mongolian

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
5 horas para concluir

Unit 1: Becoming an Entrepreneur

In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship. ...
Reading
23 videos (Total 83 min), 14 leituras, 13 testes
Video23 videos
Course Introduction Part I - Course Overview (Video 2)4min
Course Introduction Part II - Using the Course Site (Video 3)4min
Unlockable Achievementmin
What is Entrepreneurship? (Video 4: Part 1)2min
What is Entrepreneurship? (Video 4: Part 2)5min
Language Focus - Reading Skills (Video 5 Part 1)2min
Language Focus - Reading Skills (Video 5 Part 2)5min
Unlockable Achievementmin
Why Entrepreneurship? (Video 6 Part 1)6min
Why Entrepreneurship? (Video 6 Part 2)2min
Ideas, Products, and Opportunities (Video 7)6min
Unlockable Achievementmin
Unlockable Achievementmin
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7min
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2min
Deciding on a Type of Startup (Video 9 Part 1)5min
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3min
Risk, Failure, and Important Steps (Video 10 Part 1)4min
Risk, Failure, and Important Steps (Video 10 Part 2)4min
Language Focus - Comparative Structures (Video 11 Part 1)4min
Language Focus - Comparative Structures (Video 11 Part 2)2min
Language Focus - Comparative Structures (Video 11 Part 3)2min
Reading14 leituras
Overview of the Unit5min
Video/Listening: Elon Musk's Journey to Mars2min
Game 1: Unit 1 Vocabulary Flashcards6min
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5min
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7min
BASIC: Women taxi startups gaining speed globally5min
ADVANCED: Women taxi startups gaining speed globally7min
“This recent grad brewed a startup by managing the details”5min
“'Impact Entrepreneurship' places importance on social consciousness"7min
“Many paths lead to successful business startups”5min
“Entrepreneurs find new ways to address housing shortages"10min
Video: “Ludwick Marishane: A bath without water”4min
“Broadway rallies to save a beloved diner"4min
Game: Unit 1 Vocabulary Flashcards5min
Quiz13 exercícios práticos
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10min
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8min
Check Your Understanding: "Women taxi startups gaining speed globally"8min
Check Your Understanding: "This recent grad brewed a startup by managing the details"4min
Game 2: Identifying Different Types of Products6min
Game 3: Creating Product Descriptions10min
Game 4: Correlative Connectors & Sentence Connectors12min
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10min
Game: Connector Practice Activity10min
Check Your Understanding: "Many paths lead to successful business startups"6min
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10min
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6min
Check Your Understanding: "Broadway rallies to save a beloved diner"6min
Semana
2
Horas para completar
6 horas para concluir

Unit 2: Identifying an Opportunity

This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions. ...
Reading
19 videos (Total 65 min), 12 leituras, 10 testes
Video19 videos
Unlockable Achievementmin
Informal Research - Advantages and Disadvantages (Video 2)5min
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2min
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4min
Language Focus - Listening Strategies (Video 4 Part 1)4min
Language Focus - Listening Strategies (Video 4 Part 2)2min
Unlockable Achievementmin
Creating a Survey (Video 5 Part 1)6min
Creating a Survey (Video 5 Part 2)4min
Language Focus - Questions and Intonation (Video 6 Part 1)2min
Language Focus - Questions and Intonation (Video 6 Part 2)4min
Unlockable Achievementmin
Collecting Data (Video 7)5min
Evaluating Results (Video 8)6min
Unlockable Achievementmin
Completing Assessment 2 (Video 9 Part 1)6min
Completing Assessment 2 (Video 9 Part 2)1min
Unlockable Achievementmin
Reading12 leituras
Overview of the Unit1min
Game 1: Unit 2 Vocabulary Flashcards5min
BASIC: Washington state's new apple joining a changing industry5min
ADVANCED: Washington state's new apple joining a changing industry7min
BASIC: Bugs are the new food4min
ADVANCED: Bugs are the new food5min
Samples of Question Forms and Intonation (for Assessment 1)2min
Samples of Question Forms (for Assessment 1, option 2)10min
Assessment 2 Model10min
“Taiwanese business seeks specialized markets”5min
“People who bring their own grocery bags are more likely to buy junk food”5min
Game: Unit 2 Vocabulary Flashcards6min
Quiz9 exercícios práticos
Check Your Comprehension: "Washington state's new apple joining a changing industry"8min
Game 2: More Practice with Comparative Language12min
Check Your Comprehension: "Bugs are the new food"10min
Game 3: Creating Survey Questions6min
Questions12min
Analyzing Sample Survey Data14min
Game: Question Matching Practice Activity10min
Check Your Understanding: "Taiwanese business seeks specialized markets"8min
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4min
Semana
3
Horas para completar
3 horas para concluir

Unit 3: Creating a Business Plan (Part 1)

This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing....
Reading
10 videos (Total 39 min), 8 leituras, 6 testes
Video10 videos
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5min
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4min
Unlockable Achievementmin
Business description, including management and operations (Video 3)5min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3min
Marketing: Part Two (Business Plan) (Video 5 Part 1)5min
Marketing: Part Two (Business Plan) (Video 5 Part 2)3min
Reading8 leituras
Overview of Unit 31min
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5min
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7min
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5min
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7min
“50 business ideas you can start for under $100"7min
"Chilean government seeks to boost female-led start-ups"5min
Game: Unit 3 Vocabulary Flashcards7min
Quiz6 exercícios práticos
Game 1: Practice with degree complements and intensifiers34min
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10min
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10min
Game 2: Sorting the 4 Ps24min
Check your Understanding: "50 business ideas you can start for under $100"10min
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8min
Semana
4
Horas para completar
4 horas para concluir

Unit 3: Creating a Business Plan (Part 2)

In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own....
Reading
9 videos (Total 36 min), 3 leituras, 5 testes
Video9 videos
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3min
Strategic Language Focus - Describing Financials (Video 9)5min
Creating a brief business plan (Video 10 Part 1)3min
Creating a brief business plan (Video 10 Part 2)3min
Unlockable Achievementmin
Reading3 leituras
Template and Model for Brief Business Plans (for Assessment 2)5min
"Ethiopians hope start-ups turn into business success"5min
Game: Unit 3 Vocabulary Flashcards7min
Quiz4 exercícios práticos
Game 3: Vocabulary: Word problems matching numbers with words18min
Game 4: Vocabulary: Word problems matching numbers with words22min
Game 5: Interpreting Results24min
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8min
4.8
411 avaliaçõesChevron Right
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Benefício de carreira

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Melhores avaliações

por ASNov 6th 2016

What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course

por FFJan 28th 2017

A cornerstone course for anyone wanting to improve their English with focus on Business & Entrepreneurship. Takes you through setting up you Business and the English you might need. Good Course!

Instrutores

Avatar

Amy Nichols

Manager of International Research and Program Development
English Language Programs
Avatar

James Riedel

Executive Director
English Language Programs

Sobre University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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