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Aprox. 25 horas para completar

Sugerido: 5 weeks of study, 2-4 hours/week...

Inglês

Legendas: Inglês, Mongolian

Habilidades que você terá

Business PlanMarket ResearchEnglish LanguageEntrepreneurship

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 25 horas para completar

Sugerido: 5 weeks of study, 2-4 hours/week...

Inglês

Legendas: Inglês, Mongolian

Programa - O que você aprenderá com este curso

Semana
1
5 horas para concluir

Unit 1: Becoming an Entrepreneur

In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.

...
23 vídeos ((Total 83 mín.)), 14 leituras, 13 testes
23 videos
Course Introduction Part I - Course Overview (Video 2)4min
Course Introduction Part II - Using the Course Site (Video 3)4min
Unlockable Achievement9s
What is Entrepreneurship? (Video 4: Part 1)2min
What is Entrepreneurship? (Video 4: Part 2)5min
Language Focus - Reading Skills (Video 5 Part 1)2min
Language Focus - Reading Skills (Video 5 Part 2)5min
Unlockable Achievement9s
Why Entrepreneurship? (Video 6 Part 1)6min
Why Entrepreneurship? (Video 6 Part 2)2min
Ideas, Products, and Opportunities (Video 7)6min
Unlockable Achievement9s
Unlockable Achievement9s
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7min
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2min
Deciding on a Type of Startup (Video 9 Part 1)5min
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3min
Risk, Failure, and Important Steps (Video 10 Part 1)4min
Risk, Failure, and Important Steps (Video 10 Part 2)4min
Language Focus - Comparative Structures (Video 11 Part 1)4min
Language Focus - Comparative Structures (Video 11 Part 2)2min
Language Focus - Comparative Structures (Video 11 Part 3)2min
14 leituras
Overview of the Unit5min
Video/Listening: Elon Musk's Journey to Mars2min
Game 1: Unit 1 Vocabulary Flashcards6min
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5min
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7min
BASIC: Women taxi startups gaining speed globally5min
ADVANCED: Women taxi startups gaining speed globally7min
“This recent grad brewed a startup by managing the details”5min
“'Impact Entrepreneurship' places importance on social consciousness"7min
“Many paths lead to successful business startups”5min
“Entrepreneurs find new ways to address housing shortages"10min
Video: “Ludwick Marishane: A bath without water”4min
“Broadway rallies to save a beloved diner"4min
Game: Unit 1 Vocabulary Flashcards5min
13 exercícios práticos
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10min
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8min
Check Your Understanding: "Women taxi startups gaining speed globally"8min
Check Your Understanding: "This recent grad brewed a startup by managing the details"4min
Game 2: Identifying Different Types of Products6min
Game 3: Creating Product Descriptions10min
Game 4: Correlative Connectors & Sentence Connectors12min
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10min
Game: Connector Practice Activity10min
Check Your Understanding: "Many paths lead to successful business startups"6min
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10min
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6min
Check Your Understanding: "Broadway rallies to save a beloved diner"6min
Semana
2
5 horas para concluir

Unit 2: Identifying an Opportunity

This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.

...
18 vídeos ((Total 65 mín.)), 10 leituras, 9 testes
18 videos
Unlockable Achievement9s
Informal Research - Advantages and Disadvantages (Video 2)5min
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2min
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4min
Language Focus - Listening Strategies (Video 4 Part 1)4min
Language Focus - Listening Strategies (Video 4 Part 2)2min
Unlockable Achievement9s
Creating a Survey (Video 5 Part 1)6min
Creating a Survey (Video 5 Part 2)4min
Language Focus - Questions and Intonation (Video 6 Part 1)2min
Language Focus - Questions and Intonation (Video 6 Part 2)4min
Collecting Data (Video 7)5min
Evaluating Results (Video 8)6min
Unlockable Achievement9s
Completing Assessment 2 (Video 9 Part 1)6min
Completing Assessment 2 (Video 9 Part 2)1min
Unlockable Achievement9s
10 leituras
Overview of the Unit1min
Game 1: Unit 2 Vocabulary Flashcards5min
BASIC: Washington state's new apple joining a changing industry5min
ADVANCED: Washington state's new apple joining a changing industry7min
BASIC: Bugs are the new food4min
ADVANCED: Bugs are the new food5min
Assessment 2 Model10min
“Taiwanese business seeks specialized markets”5min
“People who bring their own grocery bags are more likely to buy junk food”5min
Game: Unit 2 Vocabulary Flashcards6min
8 exercícios práticos
Check Your Comprehension: "Washington state's new apple joining a changing industry"8min
Game 2: More Practice with Comparative Language12min
Check Your Comprehension: "Bugs are the new food"10min
Game 3: Creating Survey Questions6min
Analyzing Sample Survey Data14min
Game: Question Matching Practice Activity10min
Check Your Understanding: "Taiwanese business seeks specialized markets"8min
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4min
1 hora para concluir

Unit 2: Identifying an Opportunity: Lesson Choices

Choice 1: Preferred option | Choice 2: Complete this option if you are unable to submit a recording.

...
1 vídeo ((Total mín.)), 2 leituras, 2 testes
1 vídeos
2 leituras
Samples of Question Forms and Intonation (for Assessment 1)2min
Samples of Question Forms (for Assessment 1, option 2)10min
1 exercício prático
Questions12min
Semana
3
3 horas para concluir

Unit 3: Creating a Business Plan (Part 1)

This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.

...
10 vídeos ((Total 39 mín.)), 8 leituras, 6 testes
10 videos
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5min
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4min
Unlockable Achievement9s
Business description, including management and operations (Video 3)5min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3min
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3min
Marketing: Part Two (Business Plan) (Video 5 Part 1)5min
Marketing: Part Two (Business Plan) (Video 5 Part 2)3min
8 leituras
Overview of Unit 31min
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5min
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7min
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5min
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7min
“50 business ideas you can start for under $100"7min
"Chilean government seeks to boost female-led start-ups"5min
Game: Unit 3 Vocabulary Flashcards7min
6 exercícios práticos
Game 1: Practice with degree complements and intensifiers34min
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10min
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10min
Game 2: Sorting the 4 Ps24min
Check your Understanding: "50 business ideas you can start for under $100"10min
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8min
Semana
4
4 horas para concluir

Unit 3: Creating a Business Plan (Part 2)

In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.

...
9 vídeos ((Total 36 mín.)), 3 leituras, 5 testes
9 videos
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3min
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3min
Strategic Language Focus - Describing Financials (Video 9)5min
Creating a brief business plan (Video 10 Part 1)3min
Creating a brief business plan (Video 10 Part 2)3min
Unlockable Achievement9s
3 leituras
Template and Model for Brief Business Plans (for Assessment 2)5min
"Ethiopians hope start-ups turn into business success"5min
Game: Unit 3 Vocabulary Flashcards7min
4 exercícios práticos
Game 3: Vocabulary: Word problems matching numbers with words18min
Game 4: Vocabulary: Word problems matching numbers with words22min
Game 5: Interpreting Results24min
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8min
Semana
5
3 horas para concluir

Unit 4: Attracting Investors and Obtaining Financial Support

In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas.

...
20 vídeos ((Total 68 mín.)), 9 leituras, 9 testes
20 videos
Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)3min
Unlockable Achievement9s
Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)4min
Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)3min
Unlockable Achievement9s
Equity-Financing: Venture Capital (Video 3 Part 1)5min
Equity-Financing: Venture Capital (Video 3 Part 2)2min
Finding Investors in the Social Network (Video 4)4min
Crowdfunding (Video 5 Part 1)4min
Crowdfunding (Video 5 Part 2)3min
Listening: Crowd-sourced funding provides kickstart to new business ventures2min
Unlockable Achievement9s
Making a Pitch to Attract Investors (Video 6 Part 1)5min
Making a Pitch to Attract Investors (Video 6 Part 2)5min
Creating an Effective Hook (Video 7 Part 1)5min
Creating an Effective Hook (Video 7 Part 2)4min
Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)5min
Listening: How to Pitch a Business2min
Unlockable Achievement9s
9 leituras
Overview of the Unit1min
BASIC: Microfinance gives voice to rural Indian women5min
ADVANCED: Microfinance gives voice to rural Indian women7min
Instructions for Assessment 2: Persuasive Elevator Pitch5min
BASIC: Tech startups boom in India, attract big investments5min
ADVANCED: Tech startups boom in India, attract big investments7min
"Crowdfunding for business growing in Africa"5min
"The original social network: How global diasporas can mean big business"5min
Game: Unit 4 Vocabulary Flashcards7min
9 exercícios práticos
Unit 4 Assessment 1: Reflective Response2min
Check Your Understanding: "Microfinance gives voice to rural Indian women"10min
Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"12min
Game 1: Be brief!10min
Check Your Understanding: "How to Pitch a Business"10min
Check Your Understanding: "Tech startups boom in India, attract big investments"8min
Check Your Understanding: "Crowdfunding for businesses growing in Africa"14min
Check Your Understanding: "The original social network: How global diasporas can mean big business"8min
Game: Build a Pitch - Structure Practice2min
1 hora para concluir

Unit 4: Attracting Investors and Obtaining Financial Support: Lesson Choices

Choice 1: Preferred option | Choice 2: Complete this option if you are unable to make a recording.

...
3 vídeos ((Total 4 mín.)), 2 leituras, 2 testes
3 videos
Course Conclusion (Video 9)2min
Course Conclusion (video 9)2min
2 leituras
Sample Elevator Pitch and Elevator Pitch Template5min
Sample Elevator Pitch and Elevator Pitch Template10min
1 exercício prático
Unit 4 Assessment 2: Elevator Pitch (written)2min
4.9
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Principais avaliações do English for Business and Entrepreneurship

por ASNov 6th 2016

What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course

por AUFeb 25th 2019

English for Business and Entrepreneurship course is a good and interesting course, i had fun learning.i'll definitely recommend the course to my loved ones. Kudos to the brain behind the course.

Instrutores

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Amy Nichols

Manager of International Research and Program Development
English Language Programs
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James Riedel

Executive Director
English Language Programs

Sobre Universidade da Pensilvânia

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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