Sometimes I felt lost in all the terminology, and the lack of boundaries that were given in the assignments. I really liked Maria's passion.

Overall very well done. Excellent assignments that I will personally used in improving the branding of our business!

It is a great course if you want to have an understanding of the basics of brand identity and strategy quickly.

There were some sections that were not clear on directions of the assignment but I really learned a lot.

It's an excellent course must for any one with marketing passion

I like the course in terms of brand Identity isn't advanced

Excelent course for design your own branding identity!!

Very well done! Challenging and interesting. Recomended

last week is not as good as the previous course

I learned a lot from this course!

Well explained and interesting...

great course, so beneficial

Very Interactive course.

Overall I found the course material interestting and informative.

However, there were a number of links not working and there were inconsistencies between instuctions about projects given in videos vs. the instructions on the assignment page which caused some confusion. I also felt like some assignments required you to work on things that were not covered in much depth in the learning material which caused some confusion.

I was also quite distracted by the number of errors in the video transcripts (as I absorb information better when I also read it) but I am not sure if this is something automatically produced by coursera or provided by the course creator.

I liked the content of this course for the most part, however I found that the assignments were not laid out very well and the rubric for success was not communicated prior to the assignment being completed so a few times I felt like I was guessing at what I was to do and Google searching examples. I have taken a few coursera courses prior to this one and they were laid out with much better transparency.

Some of the reading material which was shared in between the lessons, seemed to be of sub-optimal level. Those materials could have been better. Other-wise the course was good.

Definitely for beginners! If you have ever studied marketing, advertising, or branding, this course will feel very basic and introductory to you.

Too many peer-review assignments ruined an otherwise good quality course. One course should ideally have one peer reviewed assignments not five

i felt i needed more examples, it was all so quick and not all was understood

I don't know but I didn't like the course

beginners level.

I'll be honest, I'm quite disappointed. The course was marked as Intermediate level, yet I felt like this should be for absolute beginners. Half the course was just them trying to convince me the value of branding, but why else am I here? The assignments and grading is laughable, I would really suggest they relook at their rubric system, it does not matter how good or bad the quality of the work you do is, as long as you've included the sections they ask. I've come out of the course with almost no new knowledge of branding strategies, no new knowledge of what makes a strategy effective, how to properly analyse data, how to properly asses and understand your target segments and test. The only thing this course has done is tell me the importance of a having a target segment, which is quite condescending in my opinion. Please change your course level to beginner and explain better what you will learn.

This is an interesting course, but the assignments are vague and require knowledge base that is beyond my experience. I am withdrawing and will try to find something more basic.

Unfortunately, the way material is presented is not working for me. It lacks structure, thus I will be looking into other courses.