Informações sobre o curso
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33 avaliações
Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world....
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cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Sugerido: 2-3 hours/week

Aprox. 14 horas restantes
Comment Dots

English

Legendas: English, Spanish
Globe

cursos 100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Calendar

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Clock

Sugerido: 2-3 hours/week

Aprox. 14 horas restantes
Comment Dots

English

Legendas: English, Spanish

Programa - O que você aprenderá com este curso

1

Seção
Clock
2 horas para concluir

Think

We start at the beginning with your big idea and where it comes from: your everyday experience and known sources of innovation as described by Peter Drucker....
Reading
8 vídeos (Total de 57 min), 1 leitura, 1 teste
Video8 videos
The Unexpected9min
Incongruities8min
Process Need4min
Industry and Market Structures 6min
Demographics, Changes in Perception, and New Knowledge10min
Desh Deshpande: Introduction, Big Idea, and Advice to Himself 2min
Jud Bowman: Introduction, Entrepreneurial Traits, and Challenges4min
Reading1 leituras
Guest Entrepreneur Bios10min
Quiz1 exercício prático
Week 1 Quiz26min

2

Seção
Clock
2 horas para concluir

Listen

This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve thought about and solicit feedback from the people whose problems you’re trying to solve....
Reading
11 vídeos (Total de 69 min), 1 teste
Video11 videos
The Importance of the Listening Phase 7min
The Purpose of a Business2min
Setting Up Customer Meetings5min
Running Customer Meetings3min
Your Total Product 6min
Listening to Suppliers7min
Conclusion4min
Jud Bowman: Cold-calling and Listening for a Customer's Problem1min
Desh Deshpande: Talking to Customers6min
Shazi Visram: Introduction and Listening to Customers19min
Quiz1 exercício prático
Week 2 Quiz26min

3

Seção
Clock
1 hora para concluir

Plan

Strategy, the art and science of being different than your competition, is the next element we introduce, based on Michael Porter’s work....
Reading
10 vídeos (Total de 43 min), 1 teste
Video10 videos
What is Strategy?6min
Porter's Five Forces 5min
Bargaining Power of Buyers, Supplier Substitutes, and Rivalry4min
Conducting a SWOT Analysis7min
Strategic Positioning6min
Conclusion1min
Jud Bowman: Risk-Taking Behavior1min
Desh Deshpande: Planning Cascade Communications6min
Shazi Visram: Advice to Her Younger Self 1min
Quiz1 exercício prático
Week 3 Quiz24min

4

Seção
Clock
1 hora para concluir

Clarify

In this module, we coach you on continuing to refine your big idea and beginning to communicate it clearly to a wider audience....
Reading
12 vídeos (Total de 49 min), 1 teste
Video12 videos
Creating Fit & a Business Model4min
Introducing the Business Model Canvas3min
Customer Segments2min
Channels6min
Revenue Streams4min
Key Partnerships4min
Your Elevator Pitch8min
Conclusion1min
Jud Bowman: Avoiding Crisis Mode2min
Desh Deshpande: What is a Successful Elevator Pitch?4min
Shazi Visram: Control in Her Venture2min
Quiz1 exercício prático
Week 4 Quiz22min

Instrutores

Professor Buck Goldstein

University Entrepreneur in Residence and Professor of the Practice
Economics

Dr. Holden Thorp, PhD

Provost and Professor of Chemistry and Medicine
Chemistry

Sobre The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill, the nation’s first public university, is known around the world for innovative teaching and research. Regularly ranked as the nation’s best value for academic quality, UNC has produced the most Rhodes Scholars for the past 25 years among U.S. public research universities....

Perguntas Frequentes – FAQ

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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