Visual design is the combination of visual elements like lines, colors, type fonts, and white space and how they all impact the appearance, usability, and overall presence of a website or other visual creation.
Successful visual design relies on a strong, unique, artful visual concept. Think of all the great music LP covers over the years that have succeeded because of a strong, dominant visual design. Great visual design, or graphic design, concepts should enhance or even become the overall message, not detract from it. Without great visual design, many banner ads, TV commercials, show posters, and other visual materials would be less striking. The magic of visual design is that it hooks people’s attention and encourages them to examine other aspects of the piece more closely.‎