Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management specialization will empower you with knowledge of the IT domain, management, leadership and team building skills, and functional and analytical skills. These skills are critical to leverage technology to create competitive advantage.
Video: Professor Deepa Mani speaks about the Specialization
Programa de cursos integrados Gestão de tecnologia corporativa
Learn to Lead in the Digital Economy. Leverage technology to gain competitive advantage
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Sobre este Programa de cursos integrados
Habilidades que você terá
Project ManagementCapital BudgetingLeadershipBusiness Analytics
Como o Programa de cursos integrados funciona
Fazer cursos
Um programa de cursos integrados do Coursera é uma série de cursos para ajudá-lo a dominar uma habilidade. Primeiramente, inscreva-se no programa de cursos integrados diretamente, ou avalie a lista de cursos e escolha por qual você gostaria de começar. Ao se inscrever em um curso que faz parte de um programa de cursos integrados, você é automaticamente inscrito em todo o programa de cursos integrados. É possível concluir apenas um curso — você pode pausar a sua aprendizagem ou cancelar a sua assinatura a qualquer momento. Visite o seu painel de aprendiz para controlar suas inscrições em cursos e progresso.
Projeto prático
Todos os programas de cursos integrados incluem um projeto prático. Você precisará completar com êxito o(s) projeto(s) para concluir o programa de cursos integrados e obter o seu certificado. Se o programa de cursos integrados incluir um curso separado para o projeto prático, você precisará completar todos os outros cursos antes de iniciá-lo.
Obtenha um certificado
Ao concluir todos os cursos e completar o projeto prático, você obterá um certificado que pode ser compartilhado com potenciais empregadores e com sua rede profissional.
Este Programa de cursos integrados contém 6 cursos
Curso1
Digital Transformations
4.7
283 classificações
Information Technology (IT) is fast changing the world around us. This course will provide you an understanding of IT-enabled changes in the business environment, and how insightful executives leverage IT to create value and win competitive battles. The course is divided into three parts – the first part of the course focuses on the industry impacts of technological innovation. Here, we will explore competition and business models in the high-tech industry, using examples of companies like Google, Apple and Facebook. We will also explore competitive dynamics of industries that consume significant technology with emphasis on how technology has disrupted industries such as music, media and education. The second part of the course focuses on how IT transforms cost structures of firms by helping them build information capabilities that significantly increase value chain efficiency. The final part of the course will focus on the impact of IT on innovation and decision-making within firms that, ultimately impacts revenue growth.
Curso2
Business Analytics and Digital Media
4.1
162 classificações
The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
Curso3
Accounting and Finance for IT professionals
4.3
81 classificações
This course presents an introduction to the basics of financial accounting and finance for IT professionals. The first part of the course will focus on understanding the most important financial statements, namely, the balance sheet, the income statement, and the statement of cash flows. We will then focus on how we can understand the financial health and performance of the company by examining a number of important financial ratios that are derived from the financial statements of the company. The second part of the course will focus on the basics of finance. This includes the concept of time value of money, discounting cash flows, and capital budgeting. The course will also introduce the idea of real options, how they affect a project’s NPV, and their impact of the decision to accept/reject a project. Lectures on concepts will be supplemented with numerical examples.
Curso4
IT Project Management
4.3
250 classificações
The concepts and use of project management tools, techniques and methodologies are becoming all pervasive. This course addresses project management in the context of IT projects, including software projects. Using the framework of project life cycle, the course covers various aspects pertaining to (i) project initiation, (ii) project planning and scheduling, (iii) project monitoring and control, and (iv) project termination. For planning and scheduling of projects, the use of project network and estimation of time and cost are covered in detail. Scheduling of projects with resource limitations is covered next.
Risk assessment methods including simulation and risk reduction approaches are also be covered. The students will be required to use the software @risk to simulate project completion times. The use of Earned Value Analysis for Project Monitoring and Control is emphasized. For Software Project Management, the Waterfall Model and Agile Project Management are covered in detail.
Curso5
Leadership and Emotional Intelligence
4.8
191 classificações
The digital age is dramatically reshaping the rules for organizational success. The new context demands renewal of your capabilities and development of different mindsets. In this course, you’ll learn the different components of emotional intelligence at work. For example, you’ll learn how you can work effectively in teams, build cooperative relationships with your key stakeholders, exercise effective influence, handle difficult conversations, and create energy and enthusiasm to foster meaningful change. Our modules will begin with powerful stories that are illustrative of typical challenges faced by front-line leaders. We’ll analyze the case illustration using the ideas from emotional intelligence theory, and highlight the key lessons that you should take away in terms of mindsets and skills that you should master to distinguish yourself as a leader.
Curso6
Capstone Project: Business Technology Management
4.1
19 classificações
The Capstone Project places you in the shoes of a CIO of a hypothetical FMCG firm, Indus Consumer Products Limited, who is required to select a portfolio of IT investments for the decision year that is aligned with the business strategy and objectives of the firm. Different business units in the company have proposed different applications to implement. Your job as CIO will be to analyze the business case for each of the projects and identify those that best serve the long-term business strategy and objectives of the firm. Your choice of IT investments is constrained by the IT budget for the given financial year.
The case consists of the following artifacts:
- Letter from the CEO
- Company Report
- IT Assessment Report
- Proposal for the SCM Initiative
- Proposal for Rural Connect
- Proposal for the new ERP System
The case is designed to provide a Capstone experience on many of the concepts and frameworks learned in the specialization. Learners need to:
(a) Identify a broad business focus of the company using the competitor data. Provide a couple of lines on the strategic pain points for the firm.
(b) Which one of the five applications must the company invest in? Why? Provide strategic and financial reasons in support.
(c) Thoroughly analyse past projects to remove redundant or unviable investments.
(d) Identify and propose strategies for managing risk associated with large scale IT investments.
(e) Create an organizational structure and communication plan that will engage various stakeholders of the organization.
Instrutores
Deepa Mani
Associate Professor and Executive Director, Srini Raju Centre for IT and the Networked EconomyInformation Systems
Ramnarayan Subramaniam
Clinical ProfessorOrganisational Behaviour
M Rammohan Rao
Professor EmeritusOperations Management
Sudhir Voleti
Assistant Professor and ISB Research FellowMarketing
Ramabhadran Thirumalai
Assistant ProfessorIndian School of Business
Sobre Indian School of Business
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
Perguntas Frequentes – FAQ
Qual é a política de reembolso?
Posso me inscrever em um único curso?
Sim! Para começar, clique na carta de curso que lhe interessa e se inscreva. Você pode se inscrever e concluir o curso para ganhar um certificado compartilhável ou você pode auditar para ver os materiais do curso de graça. Quando você se inscrever em um curso que faz parte de uma especialização, você está automaticamente inscrito para a especialização completa. Visite o seu painel de aluno para acompanhar o seu progresso.
Existe algum auxílio financeiro disponível?
Posso fazer o curso gratuitamente?
Este curso é realmente 100% on-line? Eu preciso assistir alguma aula pessoalmente?
Este curso é totalmente on-line, então não existe necessidade de aparecer em uma sala de aula pessoalmente. Você pode acessar suas palestras, leituras e atribuições a qualquer hora e qualquer lugar, via web ou dispositivo móvel.
Quanto tempo é necessário para concluir a Especialização?
This specialization is designed to be completed within 6 months if you take the courses sequentially. There are 5 courses and each course is 4 week long period. In addition, there is a Capstone project that will take additional 1 month to completeis
What background knowledge is necessary?
The program targets participants belonging to a diverse range of educational backgrounds that share the enthusiasm for exploiting Technology to create business value. Government sector employees active in implementation of large scaled technology initiatives will also benefit from this program.
Do I need to take the courses in a specific order?
It is recommended to take the courses in the order listed but it is not a requirement.
Vou ganhar créditos universitários por concluir a Especialização?
No
What will I be able to do upon completing the Specialization?
You will be able to manage and lead technology functions and initiatives in your firm. You will also understand the business impacts of technology across diverse industries and business functions.
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