Validating Your Business Model with Innovator’s Canvas

oferecido por
Coursera Project Network
Neste projeto guiado, você irá:

Analyze each of the six-building block to better understand how the components of the model interacts

Identify the customer problems and the solution you want to provide that is better than the existing offerings

Test your assumptions in the marketplace to either validate or invalidate your business model

Clock2 Hours
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

By the end of this guided project, you will be able to use the Innovator’s Canvas to test your startup business model hypothesis. The Innovator’s Canvas is a business model validation tool that help entrepreneurs to test their business idea assumptions. The Canvas is divided into six major components: customer/problem, solution, channel, support structure, economic model, and market environment. The goal of the Canvas is not just to provide an analytical tool, but to provide a systematic process by which business models can be documented, tested and iteratively created until you have achieved either fast/cheap failure or success For us to practically demonstrate how the model works, we will use a spreadsheet to analyze a startup Social Venture. Examples from the case study would empower you to use the model to analyze your startup idea or any other company of your choice. The Innovator’s Canvas is entrepreneur-focused, but equally useful for everyone involved in introducing a new product or idea to the market. At the end of the project, you will be able to use the Canvas to brainstorm possible business models, prioritize where to start, and track ongoing learning

Habilidades que você desenvolverá

  • Leadership
  • Innovation
  • Business Strategy
  • Entrepreneurship

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Task 1: Introduction: By the end of this task, you will explain the Innovator’s Canvas

  2. Task 2: Customer/ Problem: By the end of this task, you will determine the customers and their problems

  3. Task 3: Solution: By the end of this task, you will provide solution to the problems of the customer

  4. Task 4: Channel: By the end of this task, you will articulate the channel to reach your customer

  5. Task 5: Support Structure: By the end of this task, you will determine your support structure

  6. Task 6: Economic Model: By the end of this task, you will compute your economic parameters

  7. Task 7: Market Environment: By the end of this task, you will determine your market environment

  8. Task 8: Iteration: By the end of this task, you will innovate with the model

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

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