Understanding the average Facebook User

oferecido por
Coursera Project Network
Neste projeto guiado, você irá:

Design a Buyer Persona and create a PDF Document.

Use Facebook Insights to discover interests of the average Facebook User.

Clock2 hours
IntermediateIntermediário
CloudSem necessidade de download
VideoVídeo em tela dividida
Comment DotsInglês
LaptopApenas em desktop

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will create our own Buyer Persona, which will serve you as a template for future projects. Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.

Habilidades que você desenvolverá

  • Social Media Marketing
  • Social Media
  • Marketing Strategy
  • Social Media Platforms

Aprender passo a passo

Em um vídeo reproduzido em uma tela dividida com a área de trabalho, seu instrutor o orientará sobre esses passos:

  1. Create a Facebook Business Account.

  2. Compare charts and statistics regarding the average Facebook User.

  3. Design a Buyer Persona and create a PDF Document.

  4. Discover Facebook Insights and obtain information about your target group.

  5. Use Facebook Insights to discover interests of the average Facebook User.

Como funcionam os projetos guiados

Sua área de trabalho é um espaço em nuvem, acessado diretamente do navegador, sem necessidade de nenhum download

Em um vídeo de tela dividida, seu instrutor te orientará passo a passo

Perguntas Frequentes – FAQ

Perguntas Frequentes – FAQ

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